Community Relations & Business Development Representative

FirstLight Home Care; Sacramento (CA); Hybrid; USD 25,000 - 35,000; Full time

Benefits offered by this job

Bonus based on performance

Flexible work from home options

Job summary

FirstLight Home Care is seeking a Community Relations & Business Development Representative in Sacramento. The role focuses on developing referral partnerships and increasing awareness of services while collaborating with healthcare providers and community organizations.

This position requires excellent communication skills, a professional appearance, and the ability to work independently. Regular outreach and relationship management are essential, along with experience in home care or healthcare sales.

Flexible work-from-home options are available.

Qualifications

• Preferred experience in Home Care or Healthcare Sales.
• Valid driver's license required.
• Ability to work independently.

Responsibilities

• Develop new referral partnerships.
• Meet with hospitals and healthcare facilities.
• Conduct community outreach at events.

Skills

Excellent communication skills

Self-motivated

Comfortable speaking in front of groups

Reliable transportation

Tools

CRM experience

Job description

Benefits

• Bonus based on performance

Location: Sacramento County to start

Type: Full-Time Preferred (Part-Time Considered)

Compensation: $25 + Performance Bonuses

About FirstLight Home Care

FirstLight Home Care provides premium in‑home care that helps older adults remain safe, independent, and comfortable in their own homes. We pride ourselves on exceptional caregivers, responsive communication, and building lasting relationships throughout the communities we serve.

Position Summary

The Community Relations & Business Development Representative is responsible for developing referral partnerships and increasing awareness of FirstLight Home Care throughout Sacramento and Solano Counties. Success in this role is measured by relationships built, referral sources activated, community visibility, and ultimately private‑pay client growth.

Responsibilities

Business Development

• Develop new referral partnerships
• Meet with hospitals
• Skilled nursing facilities
• Assisted living communities
• Independent living communities
• Rehabilitation centers
• Hospice agencies
• Home Health agencies
• Physicians
• Concierge medical practices
• Senior placement agencies
• Estate planning attorneys
• Financial planners
• Senior centers
• Churches
• Community organizations

Community Outreach

• Health fairs
• Senior expos
• Farmers markets
• Chamber events
• Networking mixers
• Community resource fairs
• Educational seminars

Relationship Management

• Weekly visits
• Phone calls
• Email follow‑up
• Lunch‑and‑learns
• Caregiver appreciation events
• Educational presentations

Marketing

• Deliver marketing materials
• Maintain referral database/CRM
• Track leads
• Track conversions
• Coordinate community events
• Identify new marketing opportunities

Reporting

• Referral visits completed
• New contacts added
• Follow‑up appointments
• Referrals received
• Referrals converted
• Community events attended
• Next week's goals

Qualifications

Preferred experience in:

• Home Care
• Home Health
• Hospice
• Healthcare Sales
• Senior Living
• Community Outreach
• Medical Sales

• Excellent communication skills
• Professional appearance
• Self‑motivated
• Comfortable speaking in front of groups
• Reliable transportation
• Valid driver's license
• Ability to work independently

CRM Experience Preferred

Success Metrics (KPIs)

Weekly

• 20–25 in‑person referral visits
• 10 new referral contacts
• 10 follow‑up meetings
• 2 community events
• 5 lunch‑and‑learns or educational meetings scheduled

Monthly

• 80–100 referral visits
• 30+ new referral relationships
• 15–20 qualified private‑pay inquiries
• 6–10 new private‑pay assessments scheduled
• 3–5 new private‑pay clients started

Work Flexibility

Flexible work from home options available.