Community Publishing Lead

the LEGO Group; Boston (MA); Hybrid; Confidential; Full time

Job summary

LEGO Group is seeking a Community Publishing Lead to orchestrate best-in-class social publishing across global channels. You will work with editorial planners, production teams, and engagement leads to ensure high‑quality content that resonates with audiences worldwide.

You’ll drive publishing workflows, support campaigns and partner content, and apply a data-driven approach with Analytics & Insights to prove impact. A hybrid Boston-based role offers a flexible policy.

Qualifications

• Several years of experience engaging with fans and online communities on social media.
• Hands-on experience managing campaign or content operations for brands across platforms (YouTube, TikTok, Instagram, Facebook, Snapchat, Pinterest).
• Experience with Sprinklr or similar tools for scheduling and publishing.

Responsibilities

• Coordinate global social publishing across multiple platforms to reach international audiences.
• Oversee daily publishing operations across time zones, ensuring SLAs and high governance standards.

Skills

Fan engagement

Social publishing

Stakeholder management

Project management

Communication

Attention to detail

Rapid content publishing

Tools

Sprinklr

Job description

Job Description

If you love turning great content into meaningful connections, this role is for you. As our Community Publishing Lead, you’ll orchestrate best-in-class social publishing across global channels, helping LEGO stories reach and resonate with audiences around the world.

Core Responsibilities

In this role, you’ll be at the forefront of shaping and delivering best-in-class social media publishing across our communities, delivering critical business value and driving engaging and meaningful experiences for the LEGO Group’s audiences.

• Coordinate Global Social Media publishing efforts to ensure content reaches and resonates with our international audiences across multiple platforms, including but not limited to YouTube, TikTok, Instagram, Facebook, Snapchat and Pinterest




• Oversee daily social media publishing operations, collaborating with our Community Engagers and Engagement Leads, continuously optimizing workflows to deliver year-round publishing across multiple time zones, meeting SLAs, and maintaining a high standard of governance so that content is high quality and embodies our LEGO brand values




• Support best in class publishing across all types of social media content, including providing best-in-class support for campaign and partner content, as well as agility and precision in publishing real-time and reactive content that leverages culturally relevant trends




• Engage and collaborate effectively with a wide range of stakeholders across the business, including editorial planners, production teams, community engagement leads, marketing managers, and others, to ensure alignment and successful content execution




• Champion publishing, engagement and moderation operating symbiotically – supporting our team of community engagement experts with advance editorial visibility and awareness of campaign and content objectives, enabling them to anticipate audience sentiment and deploy their skills to effectively amplify key brand campaigns, partnerships and messages from the moment at which content goes live




• Employ a data driven mindset, working with Analytics and Insights colleagues to track success against key performance indicators, ensuring the Community Management & Moderation team is recognized as a critical business enabler




• Collaborate with development and product teams to identify, influence and implement tooling and technology improvements that enhance efficiency, scalability, speed and safety across the publishing processes




• Foster continuous improvement mindset and drive publishing best practices across the LEGO Group, including creating frameworks and working with stakeholders to capture and maintain knowledge




• Thrive in a fast-paced environment, juggling multiple deadlines and tasks while maintaining a keen eye on quality and innovation

Play your part in our team succeeding

LEGO Community Management and Moderation is at the forefront of delivering exceptional community experience globally to support our ambitions of building direct and lasting relationships with kids, grown-ups, fans and creators in owned and earned spaces to make them feel welcomed, recognized and valued, to grow healthy communities, to drive membership and protect the LEGO brand.

Reporting to the Senior Manager of Publishing & Moderation, you’ll play a pivotal role in helping us enhance the experience for our fans through quality content and engagement experiences on our digital channels, contributing to our mission to build direct and lasting relationships with grown-up fans and creators.

Do you have what it takes?

• Several years of experience professionally engaging with fans and online communities through social media platforms




• In-depth knowledge of the social media ecosystem, with hands‑on experience managing campaign or content operations for brands across platforms such as YouTube, TikTok, Instagram, Facebook, Snapchat, and Pinterest




• Experience with Sprinklr, or similar social media management tools to effectively manage and schedule content, as well as deep exposure to native publishing and social platform nuances




• Strong understanding of processes within large organizations, with experience navigating and improving workflows in complex environments




• Excellent communication and stakeholder management skills, able to build relationships and collaborate effectively with diverse teams and external partners




• Detail‑oriented, highly organized, and committed to maintaining a strong focus on quality in all aspects of work




• Strong project management skills, with the ability to juggle multiple tasks and deliver high‑quality results under tight deadlines

Additional details on this position

• This is a Lead Professional level role based at 1001 Boylston St in Boston, MA.




• Our workplace enables our LEGO® colleagues to be and do their best at work. Introducing a flexible way of working through a hybrid working model is a great example of how we live up to our ambition. This 3‑day in the office hybrid working model will exemplify our People Promise by embracing the different life situations of our colleagues.




• Due to the nature of this role and the ongoing care required for our communities, you may be required to support our Community Engagers on some weekend days or national holidays during peak campaign periods and be on call for emergencies; this is on a rotating basis (with time in lieu provided).




• There will be no relocation assistance for this role.

Compensation

The salary for this position has a range of $84,488.00 - $126,732.00 based on anticipated responsibilities, market benchmarks, and organizational constraints. The LEGO Group carefully considers a wide range of compensation factors, including but not limited to prior experience, skills, expertise, location, internal equity, and other considerations permitted by law. The comprehensive remuneration details, inclusive of benefits, will be communicated upon finalisation of the employment offer.

What’s in it for you?

Here are some of what to expect:

Family Care Leave – We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing – We want you to be your best self, so you’ll have access to the Headspace App and lots of wellbeing initiatives and programs run by local teams where you are based

Colleague Discount – We know you’ll love to build so from day 1 you will qualify for our generous colleague discount.

Bonus – We do our best work to succeed together. When goals are reached and if eligible, you’ll be rewarded through our bonus scheme

Your workplace – When you join the team you’ll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong. The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age, religion and Veteran status) to apply for roles in our team.

We support our employees in being there for the moments that matter in life and celebrate families of all kinds, the loved ones that make us who we are. Being part of the LEGO Group also means taking part in our annual Play Day, playing a part in building a sustainable future and continuing our mission to “inspire and develop the builders of tomorrow.” The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

We conduct drug screening as a part of our drug free workplace policy and in support of our commitment to the health and safety of our employees.