Community Publishing Lead

lego; Boxford (MA); Hybrid; USD 120,000 - 170,000; Full time

Benefits offered by this job

Hybrid work model

In-office 3 days a week

Job summary

LEGO Community Management and Moderation leads a global publishing program to deliver high-quality content across multiple platforms and time zones. You’ll coordinate with editorial planners, production teams and engagement leads to ensure timely publishing that resonates with LEGO audiences worldwide.

The role emphasizes data-driven optimization, governance, and collaboration with stakeholders to amplify brand campaigns while maintaining LEGO values.

Qualifications

• Experience engaging with fans and online communities across social platforms.
• Knowledge of social media ecosystems and best practices for campaigns.
• Experience with Sprinklr or similar social publishing tools.
• Ability to navigate large organizations and improve workflows.
• Excellent communication and stakeholder management skills.
• Detail-oriented, highly organized, with quality focus.
• Strong project management能力 and ability to juggle multiple tasks.

Responsibilities

• Lead best-in-class social publishing across global channels.
• Coordinate publishing across platforms including YouTube, TikTok, Instagram, Facebook, Snapchat and Pinterest.
• Oversee daily publishing operations across time zones; maintain SLAs and governance.
• Support campaign and partner content with agility and precision.
• Collaborate with editorial, production, marketing and other teams.
• Provide advance editorial visibility to engagement teams; amplify campaigns.
• Track success using analytics and insights, tying to KPIs.
• Identify tooling improvements with product teams to boost efficiency and safety.
• Drive continuous publishing best practices and knowledge capture.

Skills

Fan engagement

Social media publishing

Campaign management

Stakeholder management

Project management

Sprinklr

Tools

Sprinklr

Job description

Job Description

If you love turning great content into meaningful connections, this role is for you. As our Community Publishing Lead, you'll orchestrate best-in-class social publishing across global channels, helping LEGO stories reach and resonate with audiences around the world.

Core Responsibilities

In this role, you'll be at the forefront of shaping and delivering best-in-class social media publishing across our communities, delivering critical business value and driving engaging and meaningful experiences for the LEGO Group's audiences.

Coordinate Global Social Media publishing efforts to ensure content reaches and resonates with our international audiences across multiple platforms, including but not limited to YouTube, TikTok, Instagram, Facebook, Snapchat and Pinterest

Oversee daily social media publishing operations, collaborating with our Community Engagers and Engagement Leads, continuously optimizing workflows to deliver year-round publishing across multiple time zones, meeting SLAs, and maintaining a high standard of governance so that content is high quality and embodies our LEGO brand values

Support best in class publishing across all types of social media content, including providing best-in-class support for campaign and partner content, as well as agility and precision in publishing real-time and reactive content that leverages culturally relevant trends

Engage and collaborate effectively with a wide range of stakeholders across the business, including editorial planners, production teams, community engagement leads, marketing managers, and others, to ensure alignment and successful content execution

Champion publishing, engagement and moderation operating symbiotically - supporting our team of community engagement experts with advance editorial visibility and awareness of campaign and content objectives, enabling them to anticipate audience sentiment and deploy their skills to effectively amplify key brand campaigns, partnerships and messages from the moment at which content goes live

Employ a data driven mindset, working with Analytics and Insights colleagues to track success against key performance indicators, ensuring the Community Management & Moderation team is recognized as a critical business enabler

Collaborate with development and product teams to identify, influence and implement tooling and technology improvements that enhance efficiency, scalability, speed and safety across the publishing processes

Foster continuous improvement mindset and drive publishing best practices across the LEGO Group, including creating frameworks and working with stakeholders to capture and maintain knowledge

Thrive in a fast-paced environment, juggling multiple deadlines and tasks while maintaining a keen eye on quality and innovation

Play your part in our team succeeding

LEGO Community Management and Moderation is at the forefront of delivering exceptional community experience globally to support our ambitions of building direct and lasting relationships with kids, grown-ups, fans and creators in owned and earned spaces to make them feel welcomed, recognized and valued, to grow healthy communities, to drive membership and protect the LEGO brand.

Reporting to the Senior Manager of Publishing & Moderation, you'll play a pivotal role in helping us enhance the experience for our fans through quality content and engagement experiences on our digital channels, contributing to our mission to build direct and lasting relationships with grown-up fans and creators.

Do you have what it takes?

• Several years of experience professionally engaging with fans and online communities through social media platforms
• In-depth knowledge of the social media ecosystem, with hands-on experience managing campaign or content operations for brands across platforms such as YouTube, TikTok, Instagram, Facebook, Snapchat, and Pinterest
• Experience with Sprinklr, or similar social media management tools to effectively manage and schedule content, as well as deep exposure to native publishing and social platform nuances
• Strong understanding of processes within large organizations, with experience navigating and improving workflows in complex environments
• Excellent communication and stakeholder management skills, able to build relationships and collaborate effectively with diverse teams and external partners
• Detail-oriented, highly organized, and committed to maintaining a strong focus on quality in all aspects of work
• Strong project management skills, with the ability to juggle multiple tasks and deliver high-quality results under tight deadlines

Additional details on this position

This is a Lead Professional level role based at 1001 Boylston St in Boston, MA.

Our workplace enables our LEGO® colleagues to be and do their best at work. Introducing a flexible way of working through a hybrid working model is a great example of how we live up to our ambition. This 3-day in the office hybrid working model will exem