Community Publishing Lead

1012 LEGO Systems, Inc.; Boxford (MA); Hybrid; USD 84,000 - 127,000; Full time

Benefits offered by this job

Family Care Leave

Life & Disability Insurance

Headspace Wellbeing Access

Colleague Discount

Bonus Scheme

Hybrid Work Policy

Job summary

LEGO Group in Boston, MA is seeking a Community Publishing Lead to orchestrate social publishing across global channels from a hybrid office setting. The role emphasizes delivering engaging experiences and ensuring content resonates with audiences worldwide.

You will coordinate publishing across YouTube, TikTok, Instagram, Facebook, Snapchat, and Pinterest, while collaborating with community engagement teams to optimize workflows and uphold LEGO brand standards.

Qualifications

• Several years of experience engaging with fans and online communities.
• Hands-on experience managing campaign or content operations for brands across multiple platforms.
• Experience with social media management tools and native publishing nuances.

Responsibilities

• Shaping and delivering best-in-class social publishing across global channels.
• Coordinate publishing across platforms to reach international audiences.
• Oversee daily operations, optimize workflows and maintain high governance standards.
• Collaborate with editorial, production, marketing and engagement leads.
• Track KPIs with Analytics to demonstrate impact and enable decision making.

Skills

Fan engagement

Online communities

Social media platforms

Campaign operations

Stakeholder management

Publishing workflows

Project management

Tools

Sprinklr

Job description

Job Description If you love turning great content into meaningful connections, this role is for you. As our Community Publishing Lead, you'll orchestrate best-in-class social publishing across global channels, helping LEGO stories reach and resonate with audiences around the world.

Core Responsibilities

• In this role, you'll be at the forefront of shaping and delivering best-in-class social media publishing across our communities, delivering critical business value and driving engaging and meaningful experiences for the LEGO Group’s audiences.
• Coordinate Global Social Media publishing efforts to ensure content reaches and resonates with our international audiences across multiple platforms, including but not limited to YouTube, TikTok, Instagram, Facebook, Snapchat and Pinterest
• Oversee daily social media publishing operations, collaborating with our Community Engagers and Engagement Leads, continuously optimizing workflows to deliver year-round publishing across multiple time zones, meeting SLAs, and maintaining a high standard of governance so that content is high quality and embodies our LEGO brand values
• Support best in class publishing across all types of social media content, including providing best-in-class support for campaign and partner content, as well as agility and precision in publishing real-time and reactive content that leverages culturally relevant trends
• Engage and collaborate effectively with a wide range of stakeholders across the business, including editorial planners, production teams, community engagement leads, marketing managers, and others, to ensure alignment and successful content execution
• Champion publishing, engagement and moderation operating symbiotically – supporting our team of community engagement experts with advance editorial visibility and awareness of campaign and content objectives, enabling them to anticipate audience sentiment and deploy their skills to effectively amplify key brand campaigns, partnerships and messages from the moment at which content goes live
• Employ a data driven mindset, working with Analytics and Insights colleagues to track success against key performance indicators, ensuring the Community Management & Moderation team is recognized as a critical business enabler
• Collaborate with development and product teams to identify, influence and implement tooling and technology improvements that enhance efficiency, scalability, speed and safety across the publishing processes
• Foster continuous improvement mindset and drive publishing best practices across the LEGO Group, including creating frameworks and working with stakeholders to capture and maintain knowledge
• Thrive in a fast-paced environment, juggling multiple deadlines and tasks while maintaining a keen eye on quality and innovation
• Play your part in our team succeeding LEGO Community Management and Moderation is at the forefront of delivering exceptional community experience globally to support our ambitions of building direct and lasting relationships with kids, grown‑ups, fans and creators in owned and earned spaces to make them feel welcomed, recognized and valued, to grow healthy communities, to drive membership and protect the LEGO brand.

Do you have what it takes?

• Several years of experience professionally engaging with fans and online communities through social media platforms
• In-depth knowledge of the social media ecosystem, with hands‑on experience managing campaign or content operations for brands across platforms such as YouTube, TikTok, Instagram, Facebook, Snapchat, and Pinterest
• Experience with Sprinklr, or similar social media management tools to effectively manage and schedule content, as well as deep exposure to native publishing and social platform nuances
• Strong understanding of processes within large organizations, with experience navigating and improving workflows in complex environments
• Excellent communication and stakeholder management skills, able to build relationships and collaborate effectively with diverse teams and external partners
• Detail‑oriented, highly organized, and committed to maintaining a strong focus on quality in all aspects of work
• Strong project management skills, with the ability to juggle multiple tasks and deliver high‑quality results under tight deadlines

Additional details on this position

This is a Lead Professional level role based at 1001 Boylston St in Boston, MA. Our workplace enables our LEGO® colleagues to be and do their best at work. Introducing a flexible way of working through a hybrid working model is a great example of how we live up to our ambition. This 3‑day in the office hybrid working model will exemplify our People Promise by embracing the different life situations of our colleagues. Due to the nature of this role and the ongoing care required for our communities, you may be required to support our Community Engagers on some weekend days or national holidays during peak campaign periods and be on call for emergencies; this is on a rotating basis (with time in lieu provided). There will be no relocation assistance for this role.

Compensation

The salary for this position has a range of $84,488.00 - $126,732.00 based on anticipated responsibilities, market benchmarks, and organizational constraints. The LEGO Group carefully considers a wide range of compensation factors, including but not limited to prior experience, skills, expertise, location, internal equity, and other considerations permitted by law. The comprehensive remuneration details, inclusive of benefits, will be communicated upon finalisation of the employment offer. Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date.

What’s in it for you?

• Family Care Leave – We offer enhanced paid leave options for those important times.
• Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
• Wellbeing – We want you to be your best self, so you’ll have access to the Headspace App and lots of wellbeing initiatives and programs run by local teams where you are based
• Colleague Discount – We know you’ll love to build so from day 1 you will qualify for our generous colleague discount.
• Bonus – We do our best work to succeed together. When goals are reached and if eligible, you’ll be rewarded through our bonus scheme
• Your workplace – When you join the team you’ll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age, religion and Veteran status) to apply for roles in our team.

We support our employees in being there for the moments that matter in life and celebrate families of all kinds, the loved ones that make us who we are.

Being part of the LEGO Group also means taking part in our annual Play Day, playing a part in building a sustainable future and continuing our mission to “inspire and develop the builders of tomorrow.”

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer. Thank you for sharing our global commitment to Children’s Rights. We conduct drug screening as a part of our drug free workplace policy and in support of our commitment to the health and safety of our employees.

Online Application Accessibility Statement; which is intended for people with disabilities – LEGO systems endeavors to make www.LEGO.com/jobs accessible to any and all users. If you would like to contact us regarding the accessibility of our web site or need assistance completing the application process, please contact the HR Service Desk at 1.860-763-7777, option #3. Please note, these communication channels should be used for those having difficulty accessing our on-line channels, not to inquire about job opportunities.

We are aware of reports of fraudulent emails and social media messages from individuals falsely claiming to represent the LEGO Group recruitment teams. Please check that recruitment communications are from an official LEGO® email address before responding

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. Our founder Ole Kirk Kristiansen made his first wooden toy in 1932. He persevered against the odds until his business was a success. Constantly innovating, never compromising. Building, rebuilding, and striving for the best. It is this resilience and permanent sense of renewal that drives us forward. We are never still. We will always be creating, inventing, and having fun. Build your career brick by brick and play your part in continuing our mission to “inspire and develop the builders of tomorrow”.