CRM Marketing Operations Manager (LEGO Education)

Lego Group; Boston, Northern (MA, KY); On-site; USD 108,000 - 162,000; Full time

Benefits offered by this job

Family Care Leave

Insurance (life and disability)

Wellbeing programs and Headspace app

Colleague discount

Bonus program

Job summary

LEGO Group is seeking a Marketing Operations Manager in Boston to own CRM governance, drive marketing automation, and optimize lead management. You will partner with cross-functional teams, manage vendor relationships, and lead reporting initiatives with the Insights & Analytics team.

You will ensure data integrity, standard processes, and scalable workflows across the US Marketing organization, supporting campaigns from planning through measurement in a hybrid office setting.

Qualifications

• Hands-on experience with CRM and marketing automation systems.
• Strong understanding of lead management and the marketing-to-sales handoff.
• Proven ability to build reporting, dashboards, and governance processes.

Responsibilities

• Serve as US Marketing CRM and governance owner across platforms and campaigns.
• Lead optimization and governance of CRM, audience segmentation, journeys, QA, and reporting.
• Own lead management, including scoring, routing, and compliance.
• Partner with SDR Manager to optimize follow-up journeys and reporting logic.
• Ensure data integrity, governance, and reporting across marketing ops.
• Manage vendor and agency operations, including SOWs, invoicing, and timelines.
• Lead recurring cadences with stakeholders for roadmap check-ins and campaigns alignment.

Skills

CRM systems

Marketing automation

Lead management

Stakeholder management

Data governance

Tools

Microsoft Dynamics 365

Power BI

Asana

Content Stack

Job description

Job Description

Love turning complexity into something that just clicks? Join LEGO Education as our Marketing Operations Manager and help build the systems, processes, and insights! The LEGO Education US Marketing Team is seeking a Marketing Operations Manager to drive CRM strategy, marketing technology governance, and operational excellence. This role partners cross-functionally to shape CRM roadmap initiatives, optimize marketing automation and lead management processes, and ensure effective campaign execution. The Marketing Operations Manager will also oversee reporting and analytics in partnership with our Insights & Analytics Team. They will manage agency and vendor relationships, and develop scalable processes, documentation, and workflows that improve efficiency, consistency, and performance across the US Marketing organization. Please Note: No relocation assistance is offered for this position. This role is based out of our Boston HUB located at 1001 Boylston Street. Our hybrid working model is 3 days office/2 days home weekly.

Core Responsibilities

• Serve as the US Marketing business owner for CRM roadmap inputs and marketing technology governance, partnering cross-functional teams to define, prioritize, document, and activate roadmap items.
• Lead the optimization, standardization, and governance of CRM and marketing operations processes across platforms, including campaign setup, audience segmentation, email journeys, tracking and attribution, form management, QA, documentation, and operational best practices.
• Own and continuously improve lead management processes, including lead scoring and routing, territory alignment, compliance and consent management, SDR support, and troubleshooting.
• Partner with SDR Manager to build, QA, and optimize SDR follow-up journeys for active campaigns, ensuring the right audience, timing, routing, reporting logic, and stakeholder alignment is in place before launch.
• Ensure CRM data integrity, compliance, and governance standards are maintained across lead capture, consent management, reporting, and marketing operations processes.
• Own and enhance marketing reporting across pipeline, revenue, channel performance, funnel conversion, pipeline coverage, and other core marketing KPIs.
• Partner with Insights & Analytics and internal stakeholders to improve dashboards, data quality, source attribution, reporting requirements, and stakeholder access to actionable insights.
• Manage vendor and agency operations, including work intake, status meetings, ticket clarification, QA review, SOW support, PO and invoicing coordination, and timeline management.
• Lead recurring operating cadences with key stakeholders, including CRM roadmap check-ins, agency status meetings, SDR office hours, reporting touchpoints, web syncs, and campaign operations alignment conversations.
• Create clear documentation, enablement materials, and workflows that make it easier for US Marketing and partner teams to operate consistently.

Play your part in our team succeeding You will play a critical role in helping LEGO Education bring programs to market with greater speed, quality, and confidence. You will ensure the team has the systems, processes, insights, and stakeholder alignment needed to generate demand, support sales, and help educators discover solutions that positively impact students across the US.

Do you have what it takes?

• Hands‑on experience with CRM (Dynamics 365 preferred) and marketing automation systems, including building campaigns, journeys, audience segments, attribution, lead/contact/opportunity views, and QA and reporting processes.
• Strong understanding of lead management, sales development workflows, lead routing, MQL/SQL definitions, campaign attribution, and the marketing‑to‑sales handoff.
• Proven ability to build and maintain marketing reporting, dashboards, trackers, and performance narratives across pipeline, conversion rates, campaign performance, channel reporting, and SDR outcomes.
• Exceptional stakeholder management and communication skills, including the ability to align partners around shared priorities.
• Strong organizational and project management skills, with impeccable attention to detail.
• Experience managing external agencies or vendors.
• Proven problem‑solving skills and the ability to work in a fast‑paced environment with tight deadlines.
• Experience with CRM Microsoft Dynamics 365, Power BI, Asana, Content Stack, or similar tools is a plus.
• Preferred experience with and understanding of K‑8 education.

Compensation

The salary for this position has a range of $107,885.00 - $161,827.00 based on anticipated responsibilities, market benchmarks, and organizational constraints. The LEGO Group carefully considers a wide range of compensation factors, including but not limited to prior experience, skills, expertise, location, internal equity, and other considerations permitted by law. The comprehensive remuneration details, inclusive of benefits, will be communicated upon finalisation of the employment offer.

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date.

What’s in it for you?

• Family Care Leave – We offer enhanced paid leave options for those important times.
• Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
• Wellbeing – We want you to be your best self, so you’ll have access to the Headspace App and lots of wellbeing initiatives and programs run by local teams where you are based.
• Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.
• Bonus – We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
• Your workplace – When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age, religion and Veteran status) to apply for roles in our team.

We support our employees in being there for the moments that matter in life and celebrate families of all kinds, the loved ones that make us who we are.

Being part of the LEGO Group also means taking part in our annual Play Day, playing a part in building a sustainable future and continuing our mission to “inspire and develop the builders of tomorrow.”

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe.

Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

We conduct drug screening as a part of our drug free workplace policy and in support of our commitment to the health and safety of our employees.

Online Application Accessibility Statement; which is intended for people with disabilities - LEGO systems endeavors to make www.LEGO.com/jobs accessible to any and all users.

If you would like to contact us regarding the accessibility of our web site or need assistance completing the application process, please contact the HR Service Desk at 1.860-763-7777, option #3.

Please note, these communication channels should be used for those having difficulty accessing our on-line channels, not to inquire about job opportunities.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. Our founder Ole Kirk Kristiansen made his first wooden toy in 1932. He persevered against the odds until his business was a success. Constantly innovating, never compromising. Building, rebuilding, and striving for the best. It is this resilience and permanent sense of renewal that drives us forward. We are never still. We will always be creating, inventing, andhaving fun. Build your career brick by brick and play your part in continuing our mission to “inspire and develop the builders of tomorrow”.