Community Outreach Coordinator

Always Best Care Senior Services; Wilmington (DE); On-site; USD 55,000 - 75,000; Full time

Benefits offered by this job

medical

dental

vision

life insurance

paid time off (PTO)

401(k) plan

position related education expenses

client referral program

and more

Job summary

Always Best Care Senior Services in Wilmington, DE is seeking a Community Outreach Coordinator to manage outreach and business development across assigned territories, delivering marketing plans and meeting objectives while reporting to the Director of Marketing and Community Outreach.

The role involves educating healthcare professionals, building referral networks, tracking KPIs, coordinating events, and mentoring staff, with extensive travel and strong presentation skills required.

Qualifications

• Bachelor’s degree preferred; or 1–5 years in a B2B, or Healthcare environment; or 1–3 years in a marketing/outreach role in home health, hospice or related industry.
• Bilingual a plus

Responsibilities

• Provide information to healthcare professionals, facilities, organizations and consumers regarding services offered by Always Best Care.
• Develop and maintain relationships with discharge planners, case managers, social workers, physicians and other healthcare professionals.
• Track KPI metrics and prepare reports for staff meetings and leadership.
• Coordinate outreach strategy with team members and managers.
• Coordinate new client intakes with customer service for timely initiation of care.
• Represent ABC at networking meetings and events; attend budget discussions for outreach.
• Travel to client sites and events to promote services and generate leads.

Skills

Relationship building

Public speaking

Sales planning

Lead generation

Bilingual

Time management

Presentation skills

Microsoft Word

Excel

PowerPoint

CRM software

Education

Bachelor's degree preferred

Healthcare marketing experience

B2B marketing experience

Tools

Microsoft Word

Excel

PowerPoint

CRM software

Job description

The Always Best Care Community Outreach Coordinator is responsible for managing the community outreach and business development of assigned territories while meeting and/or exceeding marketing/outreach objectives for that territory. This position makes day to day decisions on outreach to potential clients, territory management and administration, handling customer service issues and opportunities, as well as implementing outreach/marketing plans. This position reports directly to the Director of Marketing and Community Outreach.

Essential Duties and Responsibilities

• Provide information and education to healthcare professionals, facilities, organizations and consumers regarding services offered by the company.
• Maintain an in-depth knowledge of the community, healthcare facilities and referral sources appropriate for our Home Care Services.
• Develop and maintain relationships with discharge planners, case managers, social workers, physicians and other healthcare professionals that utilize Home Care services by regularly conducting visits to those referral sources to assist them in identifying those appropriate for services.
• Track Key performance indicators (projected vs actual)—using company metrics and ad hoc reports
• Work with other team members and managers to develop an outreach strategy
• Follow-up on all Leads sourced from Lead Generator
• Make routine visits to established, pending clients in addition to cold calls (current referral list will be made available to this candidate)
• Mentor and train new Community Outreach staff
• Prepare stats, trends and updates (for routine Staff meetings, and on-call, ad hoc or as needed)
• Coordinate new client intakes, working closely with customer service, to ensure timely initiation of care
• Represent Team Greene- ABC at monthly/weekly Networking meetings, community and marketing events and in-services
• Maintain a standard of professionalism at any and all promotional events.
• Attend budget discussions (expenditures, advertising and new initiatives) involving community outreach and marketing
• Participate in a variety of marketing logistics, including event production through booth scheduling, collateral coordination, and notification to the executive assistant of any needed ordering.
• Report pertinent information regularly to Director of marketing and Community Outreach on daily activities, and discuss strategy to obtain new business
• Measure effectiveness and produce reports of accomplishments and business impact.
• Other duties as assigned

Work Environment

This job operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets, and fax machines.

Position Type/Expected Hours of Work

This is a full-time position, and hours of work and days are Monday through Friday. This position may require evenings, weekends and/or holidays for events, mixers, etc.

Travel

This position requires up to 75% travel, and will require a valid driver’s license, reliable transportation and insurance coverage that meets state guidelines.

Required Education and Experience

• Bachelor’s degree in Business, Communications, Healthcare Administration or Social Services preferred; or a minimum of 1 to 5 years in a B2B, or Healthcare environment; or minimum of one to three years of health care experience in a marketing/outreach role preferably home health, hospice or a related industry.
• Bilingual a plus

Essential Qualifications

• Ability to meet and exceed goals and objectives of the department, including the ability to formulate and successfully implement business plans, sales plans and outreach activities
• Ability to recognize customer needs
• Ability to meet expectations and requirements of customers and/or referral sources in a timely manner.
• Ability to work independently and manage time effectively without close supervision
• Must have the capability to make effective and persuasive presentations on complex topics to key audiences (i.e. Social Workers, Discharge Planners, Senior communities)
• Proven ability to effectively interface and work cooperatively with individuals of all levels, plus demonstrated oral and written communications skills
• Ability to think on his/her feet and adapt quickly to respond key referral sources questions and various situations
• The ability to occasionally lift 50-60lbs. climb stairs, enter various types of medical related information, safely operate an automobile and travel alone
• Proficient in email, Internet use, Microsoft Word, Excel and Power Point
• Attention to detail and accuracy, a commitment to quality work and the ability to deploy strengths and compensate for weakness

We offer a competitive benefits package which include:

• medical
• dental
• vision
• life insurance
• paid time off (PTO)
• 401(k) plan
• position related education expenses program
• client referral program
• and more

Always Best Care Senior Services is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to age, race, creed, color, natural origin, qualified disability or veteran status, ancestry, marital status, sexual orientation, sex or any other legally protected category.