Community Liaison / Home Care Marketer

ComForCare; San Jose (CA); On-site; USD 60,000 - 90,000; Full time

Benefits offered by this job

Health insurance

Paid time off

Training & development

401(k)

Bonus based on performance

Flexible schedule

Job summary

ComForCare is a field-based home care provider in San Jose, growing seniors served across San Jose, Santa Clara County and the South Bay. You will build referral networks with hospitals, SNFs, physicians, and senior groups while representing the brand in the community.

This role also owns our local branding and social media, keeping profiles active, gathering reviews, and ensuring families find ComForCare first. It combines field outreach with planning and follow-up in the office.

Qualifications

• 2+ years in sales, business development, or marketing, preferably in healthcare.
• Established relationships with healthcare referral sources in Santa Clara County is a strong plus.
• Proficient with social media for business (Facebook, Instagram, LinkedIn, Google) and basic design tools such as Canva.
• Warm, confident communicator who can speak with a hospital discharge planner and families.
• Organized and self-directed; you manage your own calendar and territory.
• Valid California driver's license, reliable vehicle and auto insurance.
• Bilingual in Spanish, Vietnamese, Mandarin or Tagalog a plus.
• Bachelor's degree in marketing, communications, healthcare administration, social work or a related field preferred or equivalent experience.

Responsibilities

• Build and maintain relationships with referral sources: hospitals, skilled nursing and rehab facilities, assisted living and senior living communities, home health and hospice agencies, physician offices, case managers, social workers, discharge planners, elder law attorneys and senior centers
• Plan and complete a weekly schedule of in-person visits, drop-ins, in-services and lunch and learns
• Represent ComForCare at health fairs, senior expos, chamber events and community networking groups
• Identify new referral opportunities in San Jose and surrounding South Bay communities
• Track all outreach activity, leads and referrals in our CRM and report results weekly

Skills

Sales experience

Relationship building

Social media marketing

Communication

Organization

Driver's license

Bilingual

Education

Bachelor's degree in marketing, communications, healthcare administration, social work or a related field

Tools

Canva

Job description

Benefits

• Health insurance
• Paid time off
• Training & development
• 401(k)
• Bonus based on performance
• Flexible schedule

About the Role

ComForCare Home Care of San Jose is looking for a Community Liaison / Home Care Marketer to grow the number of seniors and families we serve across San Jose, Santa Clara County and the South Bay. You will be the face of our agency in the community - building referral relationships with hospitals, skilled nursing facilities, assisted living communities, physicians, case managers and senior organizations, and meeting with families who are looking for in-home care for a loved one.

This role also owns our local brand and social media presence. You will keep our Facebook, Instagram, LinkedIn and Google Business Profile active and accurate, gather reviews and testimonials, and make sure families searching for home care in San Jose find ComForCare first.

This is a field-based role. Most of your week is spent out in the community visiting referral partners, attending events and meeting families, with time in the office for planning, follow-up and social media.

What You Will Do

Community Outreach and Business Development

• Build and maintain relationships with referral sources: hospitals, skilled nursing and rehab facilities, assisted living and senior living communities, home health and hospice agencies, physician offices, case managers, social workers, discharge planners, elder law attorneys and senior centers
• Plan and complete a weekly schedule of in-person visits, drop-ins, in-services and lunch and learns
• Represent ComForCare at health fairs, senior expos, chamber events and community networking groups
• Identify new referral opportunities in San Jose and surrounding South Bay communities
• Track all outreach activity, leads and referrals in our CRM and report results weekly

Family and Client Engagement

• Respond to inquiries from families and guide them through how in-home care works
• Conduct in-home consultations and assessments alongside the care team to match clients with the right level of care
• Follow up with families and referral partners after start of care to make sure expectations are being met

Branding and Social Media

• Assist with managing the office's Facebook, Instagram, LinkedIn and Google Business Profile
• Create and schedule posts that highlight our caregivers, clients' stories (with permission), community events and senior care tips
• Request and respond to online reviews and testimonials
• Watch local competitor activity and community needs and bring ideas back to the owner

What We Are Looking For

• 2+ years of experience in sales, business development, community outreach or marketing, ideally in home care, home health, hospice, senior living or another healthcare setting
• Existing relationships with healthcare referral sources in Santa Clara County are a strong plus
• Comfortable with social media for business, including Facebook, Instagram, LinkedIn and Google Business Profile, and basic design tools such as Canva
• Warm, confident communicator who can speak with a hospital discharge planner in the morning and a worried adult daughter in the afternoon
• Organized and self-directed; you manage your own calendar and territory
• Valid California driver's license, reliable vehicle and auto insurance
• Bilingual in Spanish, Vietnamese, Mandarin or Tagalog is a plus
• Bachelor's degree in marketing, communications, healthcare administration, social work or a related field preferred, or equivalent experience

About ComForCare

ComForCare is a national in-home care provider with more than 200 independently owned and operated offices. Our San Jose office provides non-medical home care, including companionship, personal care, dementia care and respite care, so older adults can live their best life possible at home.