Healthcare Marketing Community Liaison

ComForCare Home Care - Richmond/Glen Allen; Harlingen (TX); Hybrid; USD 25,000 - 35,000; Part time

Benefits offered by this job

Flexible schedule

401(k) matching

Paid training

Job summary

ComForCare Home Care - Richmond/Glen Allen is looking for a part-time Healthcare Marketing & Community Liaison in Harlingen, TX. This role involves building community relationships to promote our services for seniors and Veterans, ensuring they receive quality home care.

The ideal candidate will possess excellent communication skills, a passion for helping others, and the ability to work independently. The position offers flexible scheduling, competitive pay, and opportunities for professional growth within a nurturing agency.

Qualifications

• Ability to work independently while collaborating with a supportive team.
• Comfortable meeting with healthcare professionals.
• Reliable transportation with valid driver's license.

Responsibilities

• Develop and maintain relationships with healthcare professionals.
• Schedule face-to-face meetings with referral sources.
• Educate community organizations about ComForCare's services.
• Track outreach activities and referral development efforts.

Skills

Excellent communication and relationship‑building skills

Self‑motivated with strong organizational and time‑management skills

Outstanding customer service and presentation abilities

Passion for serving seniors and Veterans

Tools

Microsoft Office

Email

Job description

Benefits

• Free uniforms
• 401(k) matching
• Flexible schedule

Position

Healthcare Marketing & Community Liaison (Part-Time) – ComForCare Home Care Rio Grande Valley

Location: Harlingen, TX (Serving Cameron & Hidalgo Counties)

ComForCare Home Care Rio Grande Valley is a locally owned, nurse-owned and nurse-led home care agency dedicated to helping seniors, Veterans, and adults with disabilities remain safe, independent, and comfortable in their own homes.

Position Summary

The Healthcare Marketing & Community Liaison serves as the primary representative of ComForCare Home Care in the community. This individual will build and strengthen relationships with referral partners, educate healthcare professionals about our services, and generate qualified referrals that help grow our agency.

Growth Priorities

• Private Pay Clients: Build relationships with professionals who work with families seeking reliable, compassionate in-home care for aging loved ones.
• Veterans: Promote ComForCare Home Care as a trusted resource for eligible Veterans transitioning home. We have established relationships with the U.S. Department of Veterans Affairs and understand the VA referral process.
• Long-Term Care Insurance Clients: Educate families and referral partners about how long‑term care insurance benefits can help cover the cost of quality in‑home care.

Key Responsibilities

• Develop and maintain strong relationships with hospital discharge planners, case managers, social workers, physicians, rehabilitation centers, skilled nursing facilities, assisted living communities, senior centers, Veterans organizations, and community partners.
• Schedule and conduct regular face‑to‑face meetings with referral sources throughout Cameron and Hidalgo Counties.
• Educate healthcare professionals, families, and community organizations about ComForCare's services and how we help clients safely remain at home.
• Promote ComForCare Home Care as the preferred provider for private‑pay home care, Veteran home care services, and long‑term care insurance clients.
• Identify new referral opportunities and develop strategic partnerships throughout the Rio Grande Valley.
• Represent ComForCare Home Care at networking events, health fairs, educational presentations, and community outreach activities.
• Maintain consistent follow‑up with referral partners to build trust and long‑term relationships.
• Collaborate with office staff and caregivers to ensure a seamless experience for clients and referral sources.
• Track outreach activities and referral development efforts.
• Meet established outreach goals while helping grow referrals and community awareness.

Qualifications – Required

• Excellent communication and relationship‑building skills.
• Professional, confident, and comfortable meeting with healthcare professionals.
• Self‑motivated with strong organizational and time‑management skills.
• Outstanding customer service and presentation abilities.
• Passion for serving seniors, Veterans, and individuals who wish to remain independent at home.
• Ability to work independently while collaborating with a supportive office team.
• Comfortable using email, Microsoft Office (Word, Excel, Outlook, PowerPoint), and basic office technology.
• Reliable transportation with the ability to travel throughout Cameron and Hidalgo Counties.
• Valid driver's license and current automobile insurance.
• Professional appearance and demeanor.

Preferred

• Experience in healthcare marketing, physician relations, community outreach, business development, or outside sales.
• Experience in home care, home health, hospice, rehabilitation, senior living, healthcare, or social services.
• Existing relationships with hospitals, physicians, discharge planners, case managers, rehabilitation facilities, or senior care providers in the Rio Grande Valley.
• Bilingual (English/Spanish) strongly preferred.

Compensation & Benefits

• Competitive hourly pay based on experience.
• Performance‑based bonus opportunities.
• Mileage reimbursement for approved business travel.
• Flexible part‑time schedule.
• Paid training and ongoing support.
• Opportunity for professional growth within a growing agency.

Flexibility

Flexible work‑from‑home options available.

Equal Opportunity Statement

ComForCare Home Care Rio Grande Valley is an Equal Opportunity Employer and welcomes applicants from all backgrounds.