Field-Based Community Liaison & Home Care Marketer

ComForCare; San Jose (CA); On-site; USD 60,000 - 90,000; Full time

Benefits offered by this job

Health insurance

Paid time off

Training & development

401(k)

Bonus based on performance

Flexible schedule

Job summary

ComForCare is a field-based home care provider in San Jose, growing seniors served across San Jose, Santa Clara County and the South Bay. You will build referral networks with hospitals, SNFs, physicians, and senior groups while representing the brand in the community.

This role also owns our local branding and social media, keeping profiles active, gathering reviews, and ensuring families find ComForCare first. It combines field outreach with planning and follow-up in the office.

Qualifications

• 2+ years in sales, business development, or marketing, preferably in healthcare.
• Established relationships with healthcare referral sources in Santa Clara County is a strong plus.
• Proficient with social media for business (Facebook, Instagram, LinkedIn, Google) and basic design tools such as Canva.
• Warm, confident communicator who can speak with a hospital discharge planner and families.
• Organized and self-directed; you manage your own calendar and territory.
• Valid California driver's license, reliable vehicle and auto insurance.
• Bilingual in Spanish, Vietnamese, Mandarin or Tagalog a plus.
• Bachelor's degree in marketing, communications, healthcare administration, social work or a related field preferred or equivalent experience.

Responsibilities

• Build and maintain relationships with referral sources: hospitals, skilled nursing and rehab facilities, assisted living and senior living communities, home health and hospice agencies, physician offices, case managers, social workers, discharge planners, elder law attorneys and senior centers
• Plan and complete a weekly schedule of in-person visits, drop-ins, in-services and lunch and learns
• Represent ComForCare at health fairs, senior expos, chamber events and community networking groups
• Identify new referral opportunities in San Jose and surrounding South Bay communities
• Track all outreach activity, leads and referrals in our CRM and report results weekly

Skills

Sales experience

Relationship building

Social media marketing

Communication

Organization

Driver's license

Bilingual

Education

Bachelor's degree in marketing, communications, healthcare administration, social work or a related field

Tools

Canva

Job description

ComForCare is a field-based home care provider in San Jose, growing seniors served across San Jose, Santa Clara County and the South Bay. You will build referral networks with hospitals, SNFs, physicians, and senior groups while representing the brand in the community.

This role also owns our local branding and social media, keeping profiles active, gathering reviews, and ensuring families find ComForCare first. It combines field outreach with planning and follow-up in the office.