Community-Driven Field Marketing Lead

Universal Technical Institute, Inc.; Bloomfield (NJ); Hybrid; USD 75,000 - 85,000; Full time

Benefits offered by this job

Tuition Waiver

Paid Time Off

Retirement Matching

Paid Parental Leave

Health Insurance

Vision Insurance

Dental Insurance

Pet Insurance

Health Plan Enrollment

Job summary

Universal Technical Institute, Inc. is recruiting for a Manager Field Marketing to drive brand awareness and student recruitment through local community events, school presentations, and employer collaborations.

The role involves managing demonstrations, partnerships, and transportation of event materials. The position is hybrid in Bloomfield, NJ with a $75,000–$85,000 pay range, requiring 3+ years in marketing or event management and a Bachelor's degree in a related field.

Qualifications

• Bachelor's degree in marketing, communications, or event management (preferred)
• Minimum of three (3) years' experience in marketing or event management with onsite and offsite events (required)
• Minimum one (1) year experience in cross-functional environment (preferred)
• Minimum one (1) year experience negotiating sponsorships (preferred)
• Minimum one (1) year experience in event planning with lead generation (preferred)
• Knowledge of basic marketing & advertising disciplines (required)
• Bilingual in English and Spanish (preferred)

Responsibilities

• Schedule, coordinate and represent recruitment events including career fairs, festivals, and campus open houses.
• Drive enrollment growth by engaging prospective students through events that generate high-value leads.
• Develop local event strategies to optimize ROI and showcase STEM demonstrations and employer showcases.
• Build partnerships with industry partners, local employers, and high schools to boost referrals.
• Track event performance metrics to measure inquiries, enrollments and starts.
• Collaborate with regional leaders to optimize strategies based on data insights.
• Develop and test new event formats and promotional tactics to improve engagement.
• Deliver engaging presentations and live demonstrations at high schools, events and partner activations.
• Establish relationships with industry partners and employers to increase brand presence.
• Safely operate a large company vehicle and tow a company trailer to events.
• Handle hands-on event setup/breakdown including loading, transport and positioning of materials.
• Ensure safety and proper maintenance of vehicles and equipment.

Skills

Communication skills

Public speaking

Event coordination

Attention to detail

Vehicle operation

Organizational skills

Travel readiness

Education

Bachelor's degree in marketing/communications/event management

3+ years marketing/event management experience

Job description

Universal Technical Institute, Inc. is recruiting for a Manager Field Marketing to drive brand awareness and student recruitment through local community events, school presentations, and employer collaborations.

The role involves managing demonstrations, partnerships, and transportation of event materials. The position is hybrid in Bloomfield, NJ with a $75,000–$85,000 pay range, requiring 3+ years in marketing or event management and a Bachelor's degree in a related field.