Brand Activation & Community Engagement Lead

TrulyHired; Bloomfield (NJ); Hybrid; USD 75,000 - 85,000; Full time

Benefits offered by this job

Tuition Waiver

Paid Time Off

Retirement Matching

Paid Parental Leave

Health Insurance

Pet Insurance

Health Plan Enrollment

Job summary

Universal Technical Institute is seeking a Field Marketing & Community Engagement Manager for hybrid work in Bloomfield, NJ. You will drive brand awareness and student recruitment through local events, school partnerships, and community activations, including high school outreach and campus open houses.

The role emphasizes building strategic partnerships with local employers and educational providers, optimizing event ROI, and delivering engaging presentations with live demonstrations to attract

Qualifications

• Bachelor's degree in marketing, communications, or event management (preferred).
• Minimum three years' marketing or event management experience (required).
• Experience in cross-functional environments (preferred).
• Experience in developing and negotiating sponsorship agreements (preferred).
• Event planning and execution background including lead generation (preferred).
• Knowledge of basic marketing & advertising disciplines (required).
• Bilingual in English and Spanish (preferred).

Responsibilities

• Schedule, coordinate and represent recruitment events (career fairs, festivals, campus open houses).
• Drive enrollment growth by engaging prospective students at events with high-value leads.
• Optimize event ROI with local strategies and high school STEM showcases.
• Build partnerships with industry partners, local employers, and schools to increase referrals.
• Measure event success by tracking inquiries, enrollments and starts.
• Collaborate with regional leaders to refine strategies using data insights.
• Develop new event formats and promotional tactics for stronger engagement.
• Deliver engaging presentations and live demonstrations at events and partner activations.
• Maintain relationships with industry partners and high schools to boost brand presence.

Skills

Public speaking

Communication

Event management

Marketing

Lead generation

Bilingual English/Spanish

Vehicle operation

Education

Bachelor's degree in marketing, communications, or event management

Job description

Universal Technical Institute is seeking a Field Marketing & Community Engagement Manager for hybrid work in Bloomfield, NJ. You will drive brand awareness and student recruitment through local events, school partnerships, and community activations, including high school outreach and campus open houses.

The role emphasizes building strategic partnerships with local employers and educational providers, optimizing event ROI, and delivering engaging presentations with live demonstrations to attract