Product Commercialization Lead – New Launches

Fortune Brands; Illinois; Hybrid; USD 75,000 - 110,000; Full time

Job summary

Fortune Brands Innovations is seeking a Commercialization Manager to lead product marketing for new introductions across the Outdoors portfolio. This hybrid role in Deerfield, IL connects product strategy to launch plans, with cross‑functional collaboration across Product, Brand, Channel Marketing, Sales, Creative, and Operations.

You will own positioning, messaging, audience and channel requirements, budgeting, and launch tactics, driving successful B2B and B2C activations with internal teams

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• 5–7 years of experience in product marketing, commercialization, brand marketing or integrated marketing communications.
• Proficiency with Microsoft Office Suite.

Responsibilities

• Serve as the product marketing lead for new product introductions, translating strategy into go‑to‑market plans.
• Develop tiered commercialization plans based on opportunity size and priorities.
• Create and deliver commercialization assets: sales materials, catalogs, packaging, digital content and launches.
• Coordinate launch milestones, owners and risks across cross‑functional teams to ensure timely launches.
• Provide briefs to internal teams and external partners to align with product positioning and channel requirements.
• Collaborate with Trade Show teams to support activation at national shows and events.
• Manage packaging and artwork development through cross‑functional review.
• Develop launch budgets and manage investments to align with priorities and business goals.
• Oversee multiple launches across brands and channels, balancing resources and deadlines.
• Conduct post‑launch reviews to drive improvements.

Skills

Cross-functional collaboration

Communication skills

Strategic thinking

Education

Bachelor’s degree in Marketing, Business, or related field

Tools

Microsoft Office Suite

Job description

Fortune Brands Innovations is seeking a Commercialization Manager to lead product marketing for new introductions across the Outdoors portfolio. This hybrid role in Deerfield, IL connects product strategy to launch plans, with cross‑functional collaboration across Product, Brand, Channel Marketing, Sales, Creative, and Operations.

You will own positioning, messaging, audience and channel requirements, budgeting, and launch tactics, driving successful B2B and B2C activations with internal teams