Commercial Sales Executive

Populus Recruiting; Kansas City (MO); On-site; USD 70,000 - 110,000; Full time

Job summary

Populus Recruiting seeks a Sales Executive to develop new business and grow commercial accounts for a U.S.-based manufacturer of custom and stock products. You will manage the full sales cycle from outreach to closing and ongoing account growth.

The ideal candidate has proven B2B sales success, experience building pipelines through outbound prospecting, and strong negotiation skills. Travel is approximately 5-10% as needed.

Qualifications

• Experience in B2B sales generating revenue and developing new accounts.
• Proven ability to build a personal pipeline through outbound prospecting and relationship development.
• Experience managing full sales cycle from initial outreach through close.
• Strong negotiation and communication skills; comfortable quoting customized products.

Responsibilities

• Prospect and develop new B2B accounts through calls, email, referrals, networking, site visits, and events.
• Maintain a healthy pipeline of qualified sales opportunities.
• Manage full sales cycle from prospecting to closing and ongoing account management.
• Prepare quotes for stock and custom products based on customer specs and requirements.
• Develop business with distributors, dealers, installer networks, institutions, and government organizations.
• Convert one-time purchases into recurring programs and long-term relationships.
• Manage pricing and negotiate while maintaining margins.
• Be primary contact for assigned accounts and coordinate internally to resolve needs.
• Identify opportunities to expand product offerings and revenue within existing accounts.
• Maintain CRM records: contacts, opportunities, quotes, next steps, close dates.
• Provide regular sales forecasts and pipeline updates.
• Attend trade shows and customer meetings as needed.

Skills

Pipeline development

CRM usage

Negotiation

Outbound prospecting

Account management

Quotes & pricing

Communication

Education

Bachelor's degree or equivalent professional sales experience

Tools

CRM software

Job description

Sales Executive - B2B Commercial Sales

Position Overview

We are seeking an experienced Sales Executive to develop new business and grow existing commercial accounts for a U.S.-based manufacturer of custom and stock products.

This is a hands-on B2B sales role for someone who enjoys building relationships, prospecting for new business, and managing customers from the initial conversation through quoting, closing, and ongoing account growth.

The Sales Executive will work with distributors, dealers, installers, institutions, government organizations, and commercial end users. Success will be measured by new accounts opened, revenue and margin growth, and the development of recurring customer programs.

Key Responsibilities

• Prospect and develop new B2B accounts through outbound calls, email, referrals, networking, site visits, and industry events.
• Build and maintain a healthy pipeline of qualified sales opportunities.
• Manage the full sales cycle from prospecting and qualification through quoting, negotiation, closing, and ongoing account management.
• Prepare quotes for both stock and custom products based on customer specifications, artwork, quantities, lead times, freight, and other requirements.
• Develop business with distributors, dealers, installer networks, institutions, government organizations, and commercial customers.
• Convert one-time purchases into recurring programs and long-term customer relationships.
• Manage pricing and negotiations while maintaining appropriate margins.
• Serve as the primary point of contact for assigned accounts and coordinate internally to resolve order, production, artwork, or service needs.
• Identify opportunities to expand product offerings and increase revenue within existing accounts.
• Maintain accurate CRM records, including contacts, opportunities, quotes, next steps, and expected close dates.
• Provide regular sales forecasts and pipeline updates.
• Attend industry trade shows and customer meetings as needed.

Qualifications

• Previous B2B sales experience with responsibility for generating revenue and developing new accounts.
• Demonstrated success building your own pipeline through outbound prospecting and relationship development.
• Experience managing the full sales cycle from initial outreach through close.
• Strong account management, negotiation, and communication skills.
• Comfortable selling and quoting customized or made-to-order products.
• Ability to understand pricing, margins, freight, lead times, and product specifications.
• Strong organization and follow-through with the ability to manage multiple opportunities simultaneously.
• Experience using CRM systems and Microsoft Office.
• Valid driver's license and ability to travel approximately 5-10%.

Preferred Experience

• Experience selling through distributors, dealers, or installer networks.
• Background in flags, banners, signage, promotional products, textiles, uniforms, printing, manufacturing, or other customized commercial products.
• Experience with government or public-sector customers, bids, RFPs, or cooperative purchasing contracts.
• Familiarity with ERP systems such as NetSuite.
• Bachelor's degree or equivalent professional sales experience.

What We're Looking For

The ideal candidate is a proactive salesperson who enjoys opening doors and building a book of business. You should be equally comfortable making the first outbound call, preparing a detailed quote, negotiating an order, and developing that customer into a long-term account.

This role is well suited for someone who combines a strong new-business mentality with the relationship skills and follow-through required to grow recurring B2B revenue.