Director, Commerce Media Strategy & Activation

Acosta; Dallas (TX); On-site; USD 102,900 - 128,600; Full time

Job summary

Acosta is seeking a Director of Commerce Media to lead activation strategy and integrated media planning for commerce clients. This role partners with client leads, strategy, creative, analytics, and commerce media teams to develop plans across networks like Amazon, Walmart, Target/Roundel, Kroger, and more.

Strong leadership, programmatic expertise, and retailer partnerships are essential. The position focuses on driving shopper experiences, conversion, and ROI, with a strategic,

Responsibilities

• Lead commerce media activation strategy across key retail media networks to meet client objectives and drive measurable outcomes.
• Guide integrated media planning across onsite, offsite, search, display, CTV/OLV, paid social, in-store media, and third-party tactics.
• Act as senior strategic partner to client leads and commerce media teams, aligning objectives with opportunities and performance optimization.
• Contribute to KPI development, budget allocation, vendor selection, test-and-learn priorities, and ongoing industry monitoring.
• Build and present strategic recommendations and activation plans that translate goals into actionable commerce media solutions.

Job description

Acosta is seeking a Director of Commerce Media to lead activation strategy and integrated media planning for commerce clients. This role partners with client leads, strategy, creative, analytics, and commerce media teams to develop plans across networks like Amazon, Walmart, Target/Roundel, Kroger, and more.

Strong leadership, programmatic expertise, and retailer partnerships are essential. The position focuses on driving shopper experiences, conversion, and ROI, with a strategic,