Colorado Cannabis Territory Sales Pro

Centaurus Farms; Colorado; On-site; USD 60,000 - 90,000; Full time

Job summary

14er is seeking a Territory Sales Representative to manage wholesale accounts and grow distribution across Colorado.

You will build relationships with dispensaries, identify new opportunities, and drive revenue growth by executing sales strategies with the Senior Sales Manager. This role requires travel across Colorado, strong negotiation skills, and collaboration with Marketing and Operations.

Qualifications

• 2+ years of experience in cannabis wholesale sales, account management, or a related sales role.
• Knowledge of the Colorado cannabis market, dispensary landscape, and competitive environment.
• Demonstrated ability to develop customer relationships, generate new business, and achieve sales targets.
• Strong communication, negotiation, organizational, and problem-solving skills.
• Willingness and ability to travel regularly throughout an assigned Colorado territory.
• Valid driver’s license and reliable transportation.
• Ability to obtain and maintain any required Colorado cannabis industry credentials.

Responsibilities

• Achieve assigned monthly, quarterly, and annual sales targets.
• Manage and grow wholesale revenue within an assigned Colorado territory.
• Identify, prospect, and secure new dispensary accounts to expand distribution.
• Develop and execute account-level sales strategies to increase order frequency, product assortment, and overall revenue.
• Negotiate pricing, promotions, and merchandising opportunities within established company guidelines.
• Identify opportunities to expand SKU penetration and introduce new products to existing accounts.
• Monitor competitor activity, market trends, and customer feedback to identify growth opportunities.
• Build and maintain strong relationships with dispensary buyers, managers, and owners.
• Conduct regular account visits to strengthen partnerships, assess inventory levels, and identify opportunities for growth.
• Proactively manage assigned accounts to maintain consistent ordering and minimize account inactivity.
• Work with dispensary partners to improve product sell-through, inventory placement, and assortment.
• Address customer questions, concerns, and service issues promptly and professionally.
• Coordinate with internal teams to ensure accurate order processing, timely deliveries, and customer satisfaction.
• Maintain consistent communication with accounts regarding product availability, new offerings, and promotional opportunities.
• Represent 14er professionally throughout the Colorado cannabis market.
• Participate in vendor days, industry events, and other promotional activities as needed.
• Identify opportunities to improve brand visibility, merchandising, and product positioning within retail accounts.
• Gather market intelligence and customer feedback to support product development and sales strategy.
• Maintain accurate and up-to-date account information, sales activity, and opportunities within company reporting systems.
• Provide regular updates on account performance, new business opportunities, and sales pipeline activity.
• Collaborate with the Senior Sales Manager to develop territory sales forecasts and account growth plans.
• Monitor key performance indicators, including revenue versus quota, new account acquisition, account retention, order frequency, and product distribution.
• Communicate anticipated customer demand and inventory needs to support production planning and product availability.
• Monitor outstanding customer balances and coordinate with Finance and Sales leadership to support timely collections and adherence to established credit policies.

Skills

Communication

Negotiation

Organization

Problem-solving

Job description

14er is seeking a Territory Sales Representative to manage wholesale accounts and grow distribution across Colorado.

You will build relationships with dispensaries, identify new opportunities, and drive revenue growth by executing sales strategies with the Senior Sales Manager. This role requires travel across Colorado, strong negotiation skills, and collaboration with Marketing and Operations.