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Highway Horticulture is seeking a Territory Sales Representative to drive growth within the Michigan territory by promoting the Highway Horticulture Productions portfolio to dispensaries and partners. You will focus on upgrading product lines, executing merchandising and promotional activities, and identifying major accounts for expansion.
The role emphasizes retail execution (80%) with travel to accounts and events, requiring strong sales skills, cannabis industry knowledge, and the ability to
The Territory Sales Representative works autonomously to focus on developing new accounts and maintaining current accounts within the assigned territory. A high emphasis is placed on increasing the availability and visibility of products in new and existing accounts by using consultative sales tactics. The focus of this position is entirely on selling the Highway Horticulture Productions portfolio of products. This includes upgrading the number of product lines in dispensaries and supporting growth of the brands through merchandising, sales, and promotional marketing initiatives. Additionally, emphasis should be placed on identifying major accounts that are not being penetrated with HHP products and developing a plan to establish business with such accounts while improving conditions and merchandise accounts by building visible displays, resetting category segments to meet HHP merchandising standards, and displaying point of sale items to increase visibility of HHP brands.
Job duties will include, but are not limited to: