Department: Sales & Business Development
About Huayan Robotics
Huayan Robotics specializes in collaborative robots (Cobots), industrial robots, and intelligent robotic automation solutions designed to help businesses improve productivity, operational efficiency, and manufacturing flexibility.
As we continue to expand our presence in the United States, we are looking for an experienced and entrepreneurial US Sales Manager – Cobot Palletizing Cells to lead business development and accelerate the adoption of our robotic palletizing solutions across the US market.
This role is ideal for a commercially driven professional with a strong background in industrial automation, a solid understanding of robotic technologies, and extensive knowledge of warehouse automation, logistics, and e-commerce operations. The successful candidate will play a key role in developing customer relationships, expanding our integration partner network, and driving sustainable revenue growth.
Key Responsibilities1. Sales Strategy & Business Development
Company: Huayan Robotics
Location: United States
Employment Type: Full-Time
Department: Sales & Business Development
About Huayan Robotics
Huayan Robotics specializes in collaborative robots (Cobots), industrial robots, and intelligent robotic automation solutions designed to help businesses improve productivity, operational efficiency, and manufacturing flexibility.
As we continue to expand our presence in the United States, we are looking for an experienced and entrepreneurial US Sales Manager – Cobot Palletizing Cells to lead business development and accelerate the adoption of our robotic palletizing solutions across the US market.
This role is ideal for a commercially driven professional with a strong background in industrial automation, a solid understanding of robotic technologies, and extensive knowledge of warehouse automation, logistics, and e-commerce operations. The successful candidate will play a key role in developing customer relationships, expanding our integration partner network, and driving sustainable revenue growth.
Key Responsibilities1. Sales Strategy & Business Development
- Develop and execute strategic sales plans to expand Huayan Robotics' Cobot Palletizing Cell business throughout the United States.
- Identify, qualify, and develop new business opportunities across warehousing, logistics, e-commerce, fulfillment, and distribution markets.
- Build and manage a robust sales pipeline, from initial prospecting and customer engagement through solution development, negotiation, and deal closure.
- Establish and maintain long-term relationships with key accounts, decision-makers, and strategic partners.
- Develop sales forecasts, monitor market trends, and implement effective strategies to achieve revenue targets and increase market penetration.
- Identify emerging customer needs and market opportunities to support the continued growth of Huayan Robotics in the US.
2. Customer Development & Solution Selling
- Promote Huayan Robotics' Cobot Palletizing Cell solutions to customers seeking to automate palletizing and end-of-line operations.
- Engage with warehouse operators, distribution centres, e-commerce fulfilment providers, manufacturers, and third‑party logistics companies (3PLs) to understand their operational challenges.
- Assess customer requirements, including throughput, payload, cycle time, product variability, available floor space, and integration needs, to identify suitable automation opportunities.
- Present tailored robotic automation solutions that address labour shortages, improve productivity, reduce operating costs, and enhance operational flexibility.
- Deliver compelling sales presentations, product demonstrations, and business proposals that clearly communicate the technical advantages and commercial value of Huayan Robotics' solutions.
- Develop business cases and ROI analyses to help customers evaluate the benefits of robotic palletising.
- Coordinate with Huayan Robotics' engineering and technical teams to support application assessments, proof‑of‑concept projects, and solution development.
3. System Integrator & Channel Development
- Identify, recruit, and develop strategic relationships with system integrators, automation distributors, OEMs, and other channel partners across the United States.
- Build a strong network of integration partners capable of deploying Huayan Robotics' Cobot Palletizing Cell solutions in diverse customer environments.
- Collaborate with partners to identify target accounts, develop sales opportunities, and deliver integrated automation solutions.
- Provide product knowledge, sales support, and application guidance to help channel partners successfully promote Huayan Robotics' offerings.
- Establish effective channel development strategies to expand market coverage and generate recurring business opportunities.
4. Market Intelligence & Strategic Growth
- Maintain a strong understanding of the US warehouse automation, logistics, and e‑commerce markets, including emerging technologies, customer investment trends, and competitive dynamics.
- Monitor competitor offerings and market developments to identify opportunities for differentiation.
- Gather customer feedback and communicate market requirements to Huayan Robotics' product, engineering, and management teams.
- Represent Huayan Robotics at industry trade shows, automation exhibitions, conferences, and customer events.
- Support the development of long‑term business strategies to strengthen Huayan Robotics' position in the US robotic palletising market.
Required Qualifications
- Must be a US citizen.
- Minimum 5 years of professional experience in industrial automation, robotics, or related industries.
- Proven track record in B2B technical sales, business development, or sales management, preferably within robotics or automation.
- Strong knowledge of Collaborative Robots (Cobots) and Industrial Robots, including their capabilities, applications, and integration into industrial environments.
- Deep understanding of warehouse automation, logistics, and e‑commerce operations, particularly fulfilment centres, distribution centres, material handling, and end‑of‑line processes.
- Demonstrated ability to identify customer requirements and translate them into commercially viable automation solutions.
- Strong negotiation, presentation, communication, and relationship‑management skills.
- Ability to develop new accounts, manage complex sales opportunities, and build long‑term strategic partnerships.
- Self‑motivated, commercially minded, and comfortable working independently in a fast‑paced, growth‑oriented environment.
- Willingness to travel regularly throughout the United States for customer visits, partner development, and industry events.
Preferred Qualifications
Experience in the following areas will be a significant advantage:
- Cobot Palletising and Robotic Palletising Systems.
- Warehouse and Logistics Automation.
- E‑commerce Fulfilment and Distribution Operations.
- Robotic Depalletising and Material Handling.
- Packaging and End‑of‑Line Automation.
- Automated Warehouse and Distribution Systems.
- System Integration and Industrial Automation Solution Sales.
- Experience working with 3PLs, e‑commerce companies, warehouse operators, or distribution centre operators.
- An established network of relationships with US system integrators, automation distributors, logistics providers, or end users.
Ideal Candidate Profile
The ideal candidate is more than a traditional sales professional. They are a technically knowledgeable automation sales leader who understands the intersection of robotics, warehouse operations, and commercial business development.
They understand how warehouse and e‑commerce businesses operate, recognise where robotic palletising can create measurable value, and can engage confidently with operations managers, automation engineers, procurement teams, and senior executives.
Most importantly, they can take an opportunity from initial customer discovery to a successful commercial outcome by aligning customer requirements, technical feasibility, integration capabilities, and financial returns.
The successful candidate will help Huayan Robotics establish and expand its presence in the US market by developing strategic accounts, building a strong partner ecosystem, and delivering robotic palletising solutions that address real‑world operational challenges.
- Huayan Robotics — Robotics for Smarter Automation