Co-Brand Marketing Lead: Strategy & Execution

GoToFoods; Atlanta (GA); Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

Hybrid work model

Franchise collaboration exposure

Job summary

GoToFoods is seeking a Brand Marketing Manager, Co-Brands to drive marketing strategy and execution across Auntie Anne’s, Cinnabon, Jamba and Carvel co-brand locations. You’ll partner with Brand, Creative, Menu Innovation, Digital, Operations, and Field Marketing to deploy improvements on national and local scales.

The role is hands-on, combining strategy and execution across campaign planning, POP, menu boards, digital, off-premise, and new store openings, in a fixed hybrid Atlanta environment.

Qualifications

• Bachelor's degree in Marketing, Advertising, Business, Communications, or related field.
• MBA preferred.
• 4+ years of relevant marketing/brand management experience.

Responsibilities

• Develop and execute integrated co-brand marketing strategies and calendars.
• Lead co-brand menu boards, POP, and creative production with cross-brand teams.
• Coordinate campaign timing, materials, and local store marketing with franchisees.
• Track performance, derive insights, and translate learnings into action.
• Present marketing progress and impact to leadership, franchisees and external partners.

Skills

Analytical thinking

Business & financial acumen

Communication & presentation

Influence without authority

Organization & multi-tasking

Judgment & decision making

Education

Bachelor's degree in Marketing/Advertising/Business/Communications

MBA preferred

Job description

GoToFoods is seeking a Brand Marketing Manager, Co-Brands to drive marketing strategy and execution across Auntie Anne’s, Cinnabon, Jamba and Carvel co-brand locations. You’ll partner with Brand, Creative, Menu Innovation, Digital, Operations, and Field Marketing to deploy improvements on national and local scales.

The role is hands-on, combining strategy and execution across campaign planning, POP, menu boards, digital, off-premise, and new store openings, in a fixed hybrid Atlanta environment.