Co-Brand Growth Marketing Manager

GoTo Foods, LLC; Atlanta (GA); On-site; USD 90,000 - 130,000; Full time

Job summary

GoTo Foods, LLC is seeking a Brand Marketing Manager for Co-Brands to drive strategy and execution across Auntie Anne's, Cinnabon, Jamba and Carvel co-brand sites. You will partner with Brand, Creative, Menu Innovation, Digital, Operations and Field Marketing to deploy marketing improvements on national and local scales.

You will own co-brand marketing calendars, translate national campaigns, and work with IMC and growth teams to reflect co-brand opportunities in campaigns.

Qualifications

• Bachelor's degree required; MBA preferred.
• Minimum 4+ years in marketing, brand management, agency strategy, or related consulting.
• Experience analyzing performance, consumer insights, and market trends.
• Experience developing and executing integrated marketing programs with cross-functional teams.
• Experience managing print, POP, or creative production with vendors and budgets.
• Experience managing an LTO or promotional calendar.

Responsibilities

• Develop and execute co-brand marketing strategy and value proposition for multi-brand locations.
• Lead menu board and POP development for co-brand sites and ensure brand alignment.
• Coordinate national and local marketing calendars, including LTOs and seasonal campaigns.
• Partner with Digital, IT, and Operations to integrate online ordering, loyalty, delivery, and CRM for co-brand locations.
• Support field and local store marketing with tools, communications, and spend optimization.
• Track performance metrics (sales, traffic, average check) and share insights for future programs.
• Build relationships across Brand teams, franchisees, and vendors to ensure effective execution.

Skills

Analytical thinking

Business acumen

Communication and presentation

Influence and cross-functional align

Organization & deadline management

Judgment and decision making

Strategic planning

Franchise business models knowledge

Brand collaborations activation

Education

Bachelor's degree in Marketing/Advertising/Business/Communications

MBA preferred

Job description

GoTo Foods, LLC is seeking a Brand Marketing Manager for Co-Brands to drive strategy and execution across Auntie Anne's, Cinnabon, Jamba and Carvel co-brand sites. You will partner with Brand, Creative, Menu Innovation, Digital, Operations and Field Marketing to deploy marketing improvements on national and local scales.

You will own co-brand marketing calendars, translate national campaigns, and work with IMC and growth teams to reflect co-brand opportunities in campaigns.