Brand Growth Marketing Manager: In-Bakery & Campaigns

GoToFoods; Atlanta (GA); Hybrid; USD 80,000 - 110,000; Full time

Job summary

Cinnabon is seeking a Brand Marketing Manager to lead growth through brand strategy and hands-on in-bakery execution. You will translate consumer insights into campaigns, calendars and LTOs across mall bakeries, kiosks, travel centers, airports and co-branded locations.

You will partner with IMC, Operations and franchisees to ensure cohesive campaigns, strong brand voice and measurable business impact, while managing budgets and cross-functional initiatives in a fast-paced environment.

Qualifications

• Bachelor’s degree in Marketing, Advertising, Business, Communications, or related field; equivalent work experience considered.
• MBA preferred.
• 4+ years in marketing, brand management, category management, agency account management or consulting.
• Experience turning business performance insights into actionable recommendations.
• Experience managing integrated marketing programs and production.

Responsibilities

• Own the annual brand calendar and Luxe LTOs, cultural moments and loyalty brand days.
• Lead in-bakery marketing from briefs through POP, menu boards and deployment.
• Collaborate with IMC, Operations and franchisees to ensure cohesive campaigns and brand voice.
• Partner with Menu Innovation to bring consumer insights to new products.
• Present polished, leadership-ready materials for executive and franchisee audiences.

Skills

Analytical thinking

Financial acumen

Communication skills

Influence across functions

Organizational skills

Judgment

Education

Bachelor's degree in Marketing/Advertising/Business/Communications

MBA

Job description

Cinnabon is seeking a Brand Marketing Manager to lead growth through brand strategy and hands-on in-bakery execution. You will translate consumer insights into campaigns, calendars and LTOs across mall bakeries, kiosks, travel centers, airports and co-branded locations.

You will partner with IMC, Operations and franchisees to ensure cohesive campaigns, strong brand voice and measurable business impact, while managing budgets and cross-functional initiatives in a fast-paced environment.