CMO - Growth Engine for a VC-Backed Consumer Brand

TALTRAN Global; Orlando (FL); On-site; USD 350,000 - 520,000; Full time

Job summary

Taltran Global seeks a Chief Marketing Officer to lead enterprise-wide marketing strategy and growth for a highly profitable consumer-services organization. The CMO will drive media mix optimization, analytics, and customer acquisition across traditional and digital channels.

Reporting to executive leadership and investors, the role focuses on building a unified, performance-driven marketing function capable of sustaining long-term growth and market leadership.

Qualifications

• Bachelor's degree required in relevant field.
• 10+ years of progressive marketing leadership experience overseeing enterprise-wide customer acquisition, media strategy, and commercial marketing functions.
• Demonstrated experience managing large-scale direct-to-consumer marketing organizations with annual budgets exceeding $20M, including media allocation and performance optimization.
• Deep expertise across traditional media (TV, radio, billboards) and digital performance marketing (SEO, paid search, paid social, attribution, CRM, analytics, marketing automation).
• Proven success developing attribution models, analytics frameworks, dashboards, and performance measurement capabilities.
• Experience optimizing media mix, CAC, marketing ROI, ROAS, and other key metrics.
• Experience leading cross-functional marketing organizations and integrating multiple disciplines into a unified strategy.
• Proven ability to manage external agencies, media partners, and marketing vendors with accountability for outcomes.
• Experience in high-volume, consumer-facing settings where marketing drives revenue growth.
• Strong commercial and financial acumen for evaluating marketing investments with data-driven decision making.
• Ability to balance strategic leadership with hands-on optimization and execution.
• Exceptional communication, leadership, and cross-functional partnership skills.

Responsibilities

• Lead the development and execution of enterprise-wide marketing strategy aligned with customer acquisition and revenue growth objectives.
• Own the deployment of approximately $50M in annual marketing spend across TV, radio, billboards, local advertising, SEO, paid search, paid social, and performance marketing.
• Develop, manage, and optimize media mix, capital allocation, and channel investment strategies to maximize incremental revenue.
• Establish executive-level reporting on attribution, CAC, ROAS, marketing ROI, media effectiveness, and conversion performance.
• Serve as the owner of marketing analytics, attribution modeling, testing methodologies, and performance measurement.
• Unify digital, social, and traditional marketing under one integrated strategy and strengthen collaboration across disciplines.
• Lead relationships with external agencies, media partners, technology vendors, and other marketing resources.
• Partner with executive leadership to evaluate investment opportunities and prioritize capital deployment.
• Drive continuous optimization across channels via experimentation and audience testing.
• Develop scalable marketing infrastructure, reporting capabilities, processes, and organizational discipline.
• Mentor and develop the marketing organization to sustain growth and accountability.
• Advise executive leadership on customer acquisition trends, competitive dynamics, and long-term strategy.

Skills

Marketing leadership

Executive leadership

Customer acquisition

Media strategy

Marketing analytics

Attribution modeling

Cross-functional leadership

Budget management

Education

Bachelor's degree in Marketing, Business, Finance, Economics, or related field

Tools

CRM

Marketing automation

Attribution tools

Job description

Taltran Global seeks a Chief Marketing Officer to lead enterprise-wide marketing strategy and growth for a highly profitable consumer-services organization. The CMO will drive media mix optimization, analytics, and customer acquisition across traditional and digital channels.

Reporting to executive leadership and investors, the role focuses on building a unified, performance-driven marketing function capable of sustaining long-term growth and market leadership.