Business Development Manager

BARCO; New York (NY); On-site; USD 110,000 - 123,000; Full time

Job summary

Barco, a global leader in healthcare technology, seeks a Business Development Manager in New York to drive sales and market expansion. The role demands a consultative approach, strong presentation skills, and the ability to navigate complex healthcare cycles with hospitals, health systems, and imaging centers.

You will articulate clinical and financial value to decision-makers, build relationships, and execute strategic plans while supporting partners and traveling up to 70% within the

Qualifications

• 5+ years of successful sales in a complex B2B environment.
• Experience with healthcare IT, medical imaging, or capital equipment sales preferred.
• Experience engaging physicians and clinical decision-makers.

Responsibilities

• Meet regional sales objectives from prospecting to closure.
• Present product demonstrations to healthcare organizations and clinicians.
• Articulate value propositions to radiology and IT leaders.
• Develop territory plans and growth initiatives.
• Pursue new opportunities through networking and relationships.
• Expand existing accounts while acquiring new ones.
• Communicate product features and differentiators to varied audiences.
• Support channel partners and resellers as needed.
• Maintain accurate CRM activity and pipeline.
• Represent Barco at industry events and trade shows.

Skills

Sales experience

Healthcare IT

Clinical stakeholders

Sales targets

Prospecting

CRM

Travel 70%

Education

Bachelor's degree

Tools

CRM software

MS Office

Job description

Business Development Manager

Location: New York, NY, US

Overview

Barco is a global leader in healthcare technology, delivering innovative visualization and imaging solutions that help healthcare providers improve clinical outcomes, enhance workflow efficiency, and support better patient care.

As part of continued growth, the organization is seeking an experienced Business Development Manager to drive sales and market expansion within a designated territory. This individual will be responsible for building strong customer relationships, developing new business opportunities, and positioning advanced medical imaging solutions with hospitals, health systems, imaging centers, and other healthcare organizations.

Position Summary

The Business Development Manager will effectively communicate the clinical, operational, and financial value of the company's healthcare imaging solutions to healthcare providers and decision-makers. This role requires a consultative sales approach, strong presentation skills, and the ability to navigate complex healthcare sales cycles. communicate with end users and partners to ensure that the company’s clinical, operational, and financial solution advantages are clearly understood. Barco provides "best in class" medical grade display solutions designed for radiology, mammography, cardiology, clinical imaging, surgical and other primary imaging applications.

Key Responsibilities

• Achieve assigned regional sales objectives and manage opportunities from prospecting through closure.
• Conduct product demonstrations and presentations for healthcare organizations and clinical end users.
• Communicate value propositions to key stakeholders, including Radiology Directors, Chiefs of Radiology, Clinical IT leaders, Purchasing teams, and department leadership.
• Develop and execute territory business plans and strategic account growth initiatives.
• Identify, qualify, and pursue new business opportunities through prospecting, networking, and relationship building.
• Maintain and expand relationships with existing customers while developing new customer accounts.
• Effectively articulate technical product features, benefits, and differentiators to clinical and technical audiences.
• Support channel partners, integrators, distributors, resellers, and strategic business partners as needed.
• Maintain accurate sales activity and pipeline management through CRM systems.
• Represent the organization at industry conferences, customer events, and trade shows.

Qualifications

• Minimum of 5 years of successful sales experience in a complex B2B environment.
• Healthcare IT, medical device, medical imaging, diagnostic imaging, or capital equipment sales experience strongly preferred.
• Experience working directly with physicians and clinical decision-makers.
• Demonstrated history of achieving or exceeding sales targets.
• Strong prospecting, negotiation, presentation, and relationship-building skills.
• Experience utilizing CRM systems for pipeline and opportunity management.
• Formal sales methodology training (e.g., Miller Heiman, SPIN Selling, Challenger, or equivalent) is preferred.
• Proficiency with Microsoft Office applications, including Excel, PowerPoint, and Word.
• Ability to present and demonstrate technical products effectively.
• Willingness and ability to travel up to 70% within the assigned territory.

Education

• Bachelor's degree preferred.

base salary range for this position in New York is $110,000 - $123,000 annually.

Eligible for commission under the company's competitive commission sales incentive plan. Target SIP (55% - 75%) of base salary.

On Target Earnings - OTE $195,000 - $217,000

This range represents the pay that we reasonably expect to offer for this role. The actual salary will be determined based on factors such as relevant experience, skills, and qualifications. We offer a competitive compensation package, including base salary, incentive opportunity, and a comprehensive benefits program. Compensation will be commensurate with experience, qualifications, and demonstrated success.

We are committed to conducting our business activities with the highest standards of integrity, responsibility and compliance across all aspects of our operations. This includes adherence to applicable laws, regulations and internal policies related to ethical conduct, quality standards, cyber security, sustainability, data protection & confidentiality and safety.

D&I Statement

At Barco, innovation drives everything we do. We believe that diversity fuels creativity, bringing us closer to our colleagues and customers. Inclusion and equity aren't just values—they're core capabilities that propel us toward our shared goals and mission.

Think of images, and you think of Barco. We’re a global tech company creating AV solutions that help professionals succeed when it matters most. Our mission? To visualize and connect the world – from better patient outcomes in healthcare to smarter decision-making and collaboration in enterprise and unforgettable experiences in entertainment.

At Barco, your ideas matter. You’ll learn, grow, and make an impact in a workplace that values your perspective and supports a healthy work-life balance.

And the best part? You’ll team up with 3,500+ visioneers who thrive on curiosity, fuel creativity, and push boundaries together.

Innovation starts with you! Ready to make it happen?

Nearest Major Market: Manhattan
Nearest Secondary Market: New York City