Client Performance Strategist

Cox Media Group, LLC.; Jacksonville (FL); On-site; USD 75,000 - 110,000; Full time

Job summary

WFOX TV Jacksonville is seeking a Client Performance Manager to manage and optimize digital campaigns for key clients, delivering data-driven ROI insights. You will work with the CMG sales team to support digital revenue growth and present client-facing solutions across CMG Local Solutions offerings.

The role requires strong analytics, cross-channel strategy knowledge, and the ability to translate data into compelling narratives for client retention and growth.

Qualifications

• 3–5+ years of experience in digital campaign management, performance marketing, or digital analytics.
• Strong knowledge of digital advertising platforms (Google Ads, Google Analytics, Meta, programmatic, etc.).
• Strong understanding of cross-channel digital marketing strategies and product offerings.
• Ability to analyze campaign data and translate insights into actionable recommendations.
• Experience creating client-facing reports and presenting performance insights.
• Strong communication skills with the ability to translate technical data into clear, client-friendly narratives.
• Detail-oriented with strong organizational and project management skills.
• Experience with data visualization tools (Tableau, Looker, Domo, etc.).
• Google Analytics and/or Google Ads certifications.
• Experience in client-facing or sales-support roles.
• Familiarity with full-funnel marketing strategies and attribution models.

Responsibilities

• Manage, monitor, and optimize digital campaigns to ensure delivery against client goals, KPIs, and budgets.
• Track campaign pacing and performance across channels to align with client expectations.
• Maintain accurate internal documentation including media plans, targeting, optimizations, and performance updates.
• Collaborate with operations and product teams to ensure seamless execution, trafficking, and QA.
• Analyze campaign data to identify trends, insights, and optimization opportunities using Google Analytics and dashboards.
• Translate campaign performance into narratives that demonstrate ROI and business impact.
• Develop and deliver client-facing presentations, performance recaps, and executive summaries for key accounts.
• Present insights to drive strategic conversations and growth opportunities.
• Educate clients and internal teams on performance trends and best practices.
• Collaborate cross-functionally to align campaign execution, reporting, and strategy.

Skills

Campaign management

Digital analytics

Cross-channel marketing

Insights storytelling

Client-facing presentations

Communication skills

Data visualization

GA/GAds proficiency

Attribution modeling

Tools

Tableau

Looker

Domo

Job description

WFOX TV Jacksonville is seeking a Client Performance Manager to manage and optimize digital campaigns for key clients, delivering data-driven ROI insights. You will work with the CMG sales team to support digital revenue growth and present client-facing solutions across CMG Local Solutions offerings.

The role requires strong analytics, cross-channel strategy knowledge, and the ability to translate data into compelling narratives for client retention and growth.