Client Performance Manager - WFOX TV

Cox Media Group, LLC.; Jacksonville (FL); On-site; USD 75,000 - 110,000; Full time

Job summary

WFOX TV Jacksonville is seeking a Client Performance Manager to manage and optimize digital campaigns for key clients, delivering data-driven ROI insights. You will work with the CMG sales team to support digital revenue growth and present client-facing solutions across CMG Local Solutions offerings.

The role requires strong analytics, cross-channel strategy knowledge, and the ability to translate data into compelling narratives for client retention and growth.

Qualifications

• 3–5+ years of experience in digital campaign management, performance marketing, or digital analytics.
• Strong knowledge of digital advertising platforms (Google Ads, Google Analytics, Meta, programmatic, etc.).
• Strong understanding of cross-channel digital marketing strategies and product offerings.
• Ability to analyze campaign data and translate insights into actionable recommendations.
• Experience creating client-facing reports and presenting performance insights.
• Strong communication skills with the ability to translate technical data into clear, client-friendly narratives.
• Detail-oriented with strong organizational and project management skills.
• Experience with data visualization tools (Tableau, Looker, Domo, etc.).
• Google Analytics and/or Google Ads certifications.
• Experience in client-facing or sales-support roles.
• Familiarity with full-funnel marketing strategies and attribution models.

Responsibilities

• Manage, monitor, and optimize digital campaigns to ensure delivery against client goals, KPIs, and budgets.
• Track campaign pacing and performance across channels to align with client expectations.
• Maintain accurate internal documentation including media plans, targeting, optimizations, and performance updates.
• Collaborate with operations and product teams to ensure seamless execution, trafficking, and QA.
• Analyze campaign data to identify trends, insights, and optimization opportunities using Google Analytics and dashboards.
• Translate campaign performance into narratives that demonstrate ROI and business impact.
• Develop and deliver client-facing presentations, performance recaps, and executive summaries for key accounts.
• Present insights to drive strategic conversations and growth opportunities.
• Educate clients and internal teams on performance trends and best practices.
• Collaborate cross-functionally to align campaign execution, reporting, and strategy.

Skills

Campaign management

Digital analytics

Cross-channel marketing

Insights storytelling

Client-facing presentations

Communication skills

Data visualization

GA/GAds proficiency

Attribution modeling

Tools

Tableau

Looker

Domo

Job description

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Job Title: Client Performance Manager - WFOX TV

Position Overview

WFOX TV Jacksonville is seeking a Client Performance Manager responsible for managing, analyzing, and optimizing digital campaigns for key clients while delivering clear, data-driven insights that demonstrate ROI and business impact.

The Client Performance Manager will work closely with CMG sales team members to support digital revenue growth by participating in client needs analysis, contributing strategic insights, and helping present client-facing solutions.

This role serves as a subject matter expert in cross-channel campaign performance and analytics, translating campaign data into compelling client-facing stories that drive retention, growth, and stronger client relationships.

The Client Performance Manager must have a strong understanding of all CMG Local Solutions digital product offerings and how to leverage them to meet client strategic objectives.

This individual will be responsible for campaign management and performance deliverables across their assigned client portfolio, while partnering closely with sales teams to align performance to client goals, support strategic recommendations, and identify opportunities for account growth.

Essential Duties and Responsibilities

• Manage, monitor, and optimize digital campaigns to ensure delivery against client goals, KPIs, and budget allocations
• Track campaign pacing and performance across channels, ensuring alignment with client expectations and evolving strategies
• Maintain accurate internal documentation including media plans, targeting, optimizations, and performance updates
• Collaborate with campaign operations and product teams to ensure seamless execution, trafficking, and QA
• Analyze campaign data to identify trends, insights, and optimization opportunities using platforms such as Google Analytics and internal dashboards
• Translate campaign performance into clear, compelling narratives that demonstrate ROI and business impact
• Develop and deliver client-facing presentations, performance recaps, and executive summaries for key accounts
• Present insights in a way that drives strategic conversations, builds client confidence, and uncovers growth opportunities
• Simplify complex data into clear, actionable insights for non-technical audiences
• Partner with Account Executives in client meetings to support needs analysis and present performance-driven recommendations
• Contribute to digital strategy development by aligning campaign performance with client business goals
• Apply knowledge of CMG solutions to recommend the most effective channel mix and tactics
• Identify and drive account growth through performance insights, strategic recommendations, and upsell opportunities
• Educate clients and internal teams on performance trends, measurement, and optimization best practices
• Collaborate cross-functionally to ensure alignment across campaign execution, reporting, and strategy
• Maintain a strong understanding of internal and external platforms and their impact on campaign performance
• Contribute to ongoing improvements in campaign performance, reporting quality, and overall client experience

Minimum Qualifications

• 3–5+ years of experience in digital campaign management, performance marketing, or digital analytics
• Strong knowledge of digital advertising platforms (Google Ads, Google Analytics, Meta, programmatic, etc.)
• Strong understanding of cross-channel digital marketing strategies and product offerings
• Ability to analyze campaign data and translate insights into actionable recommendations
• Experience creating client-facing reports and presenting performance insights
• Strong communication skills with the ability to translate technical data into clear, client-friendly narratives
• Detail-oriented with strong organizational and project management skills
• Comfortable working in a fast-paced, collaborative environment
• Experience with data visualization tools (Tableau, Looker, Domo, etc.)
• Google Analytics and/or Google Ads certifications
• Experience working in a client-facing or sales-support role
• Familiarity with full-funnel marketing strategies and attribution models

About Cox Media Group

CMG Media Corporation (d/b/a Cox Media Group) is an industry-leading media company with unparalleled brands, award-winning content, and exceptional team members. CMG provides valuable local and national journalism and entertainment content to the people and communities it serves. The company's businesses encompass 17 high-quality, market-leading television brands in 9 markets; 45 top-performing radio stations delivering multiple genres of content in 9 markets; and numerous streaming and digital platforms. CMG's TV portfolio includes multiple primary affiliates of ABC, CBS, FOX, NBC, Telemundo and MyNetworkTV, as well as several valuable news and independent stations. For more information about CMG, visit www.coxmediagroup.com

CMG is a special place. Here, we rely on our winning mindset and deep expertise to find creative solutions, think differently, and work together to positively impact the people and communities we serve. It's where we connect and inspire diverse audiences every day and everywhere with our unmatched content, products, services and people.

At CMG, we take pride in our collaborative and open environment, where everyone feels valued, seen and heard. Our shared commitment to living our company's core Values – Teamwork, Integrity, Quality and Fiscal Responsibility - propels us every day, in everything we do. We encourage you to explore #LifeAtCMG, where you can bring your best, authentic self to work, think boldly and make a difference.

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CMG is an equal opportunity employer. All qualified applicants will receive consideration without regard to race, color, religion, sex (including pregnancy), sexual orientation, gender identity or expression, national origin, age, veteran status, disability, genetic information, or any other characteristic protected by applicable law.