Client Advisor - Subaru Sales

Williams Subaru; Charlotte (NC); On-site; USD 40,000 - 60,000; Full time

Job summary

Williams Subaru in Charlotte, NC seeks a Client Advisor to guide customers through the Subaru lineup, explain features, and present pricing and warranty options. You will support the sales process from first greeting to final paperwork in a welcoming showroom environment.

Daily duties include staying current on Subaru models, following up with leads, coordinating with finance and service teams, and achieving personal and team sales goals while delivering transparent, respectful service.

Qualifications

• Strong customer service and relationship-building skills.
• Sales and negotiation skills with pricing discussions.
• Product knowledge of Subaru models, features, and warranty details.
• Organizational and follow-up skills for managing leads and documentation.
• Willingness to work evenings and weekends as needed.

Responsibilities

• Greet customers and understand vehicle needs.
• Guide customers through Subaru lineup and benefits.
• Coordinate with finance and service teams to ensure smooth experience.
• Maintain product knowledge and follow up with leads and past customers.
• Meet individual and team sales goals with transparent, respectful service.

Skills

Customer service

Negotiation

Sales skills

Communication

CRM proficiency

Team collaboration

Education

High school diploma

Sales certifications

Tools

CRM software

Dealership systems

Job description

Company Description

Williams Subaru of Charlotte, NC is a dealership offering a wide selection of new Subaru cars, wagons, and SUVs. The team is committed to complete customer satisfaction and building long-term relationships with drivers in the region. Conveniently located in Charlotte, the dealership serves nearby North Carolina communities including Monroe, Concord, Mooresville, Huntersville, Gastonia, and Hickory, as well as Rock Hill, SC. All new Subaru vehicles purchased at Williams Subaru include a complimentary 10-year/100,000-mile warranty, underscoring the dealership’s focus on value and peace of mind for customers.

Role Description

The Client Advisor – Subaru Sales is a full-time, on-site role based at Williams Subaru in Charlotte, NC. This role is responsible for greeting customers, understanding their vehicle needs and preferences, and guiding them through the Subaru product lineup, features, and benefits. The Client Advisor supports customers through the entire sales process, including test drives, presenting pricing and warranty options, and coordinating with the finance and service teams to ensure a smooth experience. Daily activities include maintaining product knowledge, following up with leads and past customers, accurately completing sales documentation, and contributing to a welcoming, professional showroom environment. The role also involves meeting individual and team sales goals while providing transparent, respectful, and solution-focused customer interactions.

Qualifications

• Strong customer service and relationship-building skills, with the ability to listen actively and communicate clearly with a diverse clientele.
• Sales and negotiation skills, including experience working toward performance goals and handling pricing discussions in a professional manner.
• Solid product learning and presentation skills, with the ability to quickly learn Subaru models, features, and warranty details and explain them in accessible terms.
• Organizational and follow-up skills, including managing appointments, tracking leads, and maintaining accurate documentation in dealership systems.
• Comfort working in a fast-paced retail environment, including evenings and weekends as needed to support customer demand.
• Basic computer proficiency for CRM tools, email, and dealership software; familiarity with automotive sales processes is a plus.
• Prior experience in automotive sales, retail sales, or customer-facing roles is preferred but not required for motivated candidates willing to learn.
• High school diploma or equivalent required; additional education or relevant certifications in business, sales, or customer service are beneficial.
• Valid driver’s license with a satisfactory driving record and ability to operate vehicles safely for test drives.