Automotive Sales Consultant - Subaru Cary

Johnson Automotive; MacGregor Park (NC); On-site; USD 40,000 - 90,000; Full time

Benefits offered by this job

Paid Holidays

Paid Time Off

401(k) with Company Match

Employee Referral Program

Employee Discounts

Job summary

Johnson Subaru of Cary is seeking an Automotive Sales Consultant to guide guests from initial conversation through vehicle delivery and beyond. You will understand guest needs, present options, and build trust to earn future business.

Successful candidates are motivated, coachable, and relationship-oriented, with strong communication and CRM skills. Flexibility to work evenings and weekends is required in a dynamic retail environment.

Qualifications

• Strong interpersonal and relationship-building skills.
• Excellent verbal and written communication.
• The ability to listen, ask good questions, and establish trust.
• A positive, professional, and customer-focused approach.
• Strong organizational and follow-up skills.
• The ability to manage multiple customers, leads, appointments, and priorities.
• Comfort using technology and the ability to learn dealership CRM and sales systems.
• The ability to work independently while contributing to a team environment.
• A strong work ethic and willingness to consistently prospect, follow up, and develop new business.
• A willingness to learn the product and complete required Subaru and dealership training.
• A valid driver's license and driving record acceptable under company standards.
• Flexibility to work a retail automotive schedule, including evenings and weekends as required.

Responsibilities

• Welcome guests and create a professional, comfortable, and engaging sales experience.
• Ask thoughtful questions to understand each guest's transportation needs, preferences, lifestyle, and budget.
• Help guests select new and pre-owned vehicles that fit their individual needs.
• Present and demonstrate vehicle features, technology, safety systems, and ownership benefits.
• Conduct professional and informative test drives.
• Assist guests in evaluating purchase, lease, and trade-in options.
• Prepare and present pricing proposals in accordance with dealership guidelines.
• Partner with Sales Management and Finance to help customers move smoothly through the purchase process.
• Maintain accurate and timely customer information and activity in the dealership's CRM system.
• Respond to leads and maintain consistent follow-up with prospective and existing customers by phone, email, text, and other approved channels.
• Develop repeat and referral business by building relationships that extend beyond the initial sale.
• Maintain strong knowledge of Subaru vehicles, new and pre-owned inventory, manufacturer programs, available options, warranties, and competitive products.
• Complete required manufacturer certifications and dealership training.
• Coordinate and conduct professional vehicle deliveries, ensuring guests understand the features, technology, maintenance needs, and resources available with their new vehicle.
• Introduce customers to our Service team and help establish the relationship that will support them throughout their ownership experience.
• Follow up after delivery to ensure satisfaction and continue building the customer relationship.

Skills

Interpersonal skills

Verbal communication

Written communication

Active listening

CRM proficiency

Organizational skills

Lead follow-up

Independent with team

Prospecting

Product knowledge

Customer service orientation

Tools

CRM software

Job description

If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process.

Full Time Sales Johnson Subaru of Cary, Cary, NC, US

Turn great conversations into great customer experiences and build a rewarding career along the way!

Johnson Subaru of Cary is growing, and we're looking for motivated, personable Automotive Sales Consultants to join our team.

You don't have to come from the automotive industry to be successful here. Some of the qualities that make an exceptional Sales Consultant - hospitality, communication, curiosity, relationship building, follow-through, and a genuine desire to help people - translate from many different careers.

If you're driven by goals, enjoy connecting with people, and want a career where your effort and performance can directly influence your success, we'd like to meet you.

What You'll Do

As a Sales Consultant, you'll guide guests through one of their most significant purchasing decisions, from the first conversation through vehicle delivery and beyond.

You'll take the time to understand what each guest actually needs, help them explore their options, become a knowledgeable resource on our vehicles, and create an experience that earns their trust and their future business.

Responsibilities include:

• Welcome guests and create a professional, comfortable, and engaging sales experience.
• Ask thoughtful questions to understand each guest's transportation needs, preferences, lifestyle, and budget.
• Help guests select new and pre-owned vehicles that fit their individual needs.
• Present and demonstrate vehicle features, technology, safety systems, and ownership benefits.
• Conduct professional and informative test drives.
• Assist guests in evaluating purchase, lease, and trade-in options.
• Prepare and present pricing proposals in accordance with dealership guidelines.
• Partner with Sales Management and Finance to help customers move smoothly through the purchase process.
• Maintain accurate and timely customer information and activity in the dealership's CRM system.
• Respond to leads and maintain consistent follow-up with prospective and existing customers by phone, email, text, and other approved channels.
• Develop repeat and referral business by building relationships that extend beyond the initial sale.
• Maintain strong knowledge of Subaru vehicles, new and pre-owned inventory, manufacturer programs, available options, warranties, and competitive products.
• Complete required manufacturer certifications and dealership training.
• Coordinate and conduct professional vehicle deliveries, ensuring guests understand the features, technology, maintenance needs, and resources available with their new vehicle.
• Introduce customers to our Service team and help establish the relationship that will support them throughout their ownership experience.
• Follow up after delivery to ensure satisfaction and continue building the customer relationship.

What We're Looking For

We're interested in people who are motivated, coachable, relationship-oriented, and comfortable being accountable for their own results.

Successful candidates should bring:

• Strong interpersonal and relationship-building skills.
• Excellent verbal and written communication.
• The ability to listen, ask good questions, and establish trust.
• A positive, professional, and customer-focused approach.
• Strong organizational and follow-up skills.
• The ability to manage multiple customers, leads, appointments, and priorities.
• Comfort using technology and the ability to learn dealership CRM and sales systems.
• The ability to work independently while contributing to a team environment.
• A strong work ethic and willingness to consistently prospect, follow up, and develop new business.
• A willingness to learn the product and complete required Subaru and dealership training.
• A valid driver's license and driving record acceptable under company standards.
• Flexibility to work a retail automotive schedule, including evenings and weekends as required.

What Success Looks Like

Automotive sales rewards people who consistently do the work behind the sale, not just the people who happen to be standing on the showroom floor when someone walks in.

Our Sales Consultants are expected to build and manage their business through:

• Consistent customer follow-up and lead management.
• Appointment generation and prospecting activity.
• Accurate and timely CRM use.
• Strong product knowledge and continued training.
• Exceptional customer satisfaction.
• Repeat and referral business.
• Professionalism, teamwork, and reliable attendance.

Why Johnson Subaru of Cary?

A great automotive Sales Consultant doesn't simply sell a vehicle. They help customers make a confident decision, create an experience people remember, and build relationships that bring customers back.

At Johnson Subaru of Cary, you'll represent a brand with an enthusiastic and loyal customer base while building your own network of repeat and referral customers.

You’ll receive ongoing product and manufacturer training and have the opportunity to develop the knowledge and skills that can turn automotive sales into a long-term career.

And because Johnson Subaru of Cary is part of Johnson Automotive, your opportunity isn't limited to a single position. Strong performance, continued development, and leadership ability can open doors for future growth within our dealerships and organization.

A Career Where Your Effort Matters

Automotive sales can offer significant earning potential for people who are willing to learn, consistently follow the sales process, develop relationships, and build their own book of business.

There are no shortcuts to becoming a successful Sales Consultant, but for someone who enjoys people, welcomes accountability, and is motivated by goals, it can be an incredibly rewarding career.

Bring the personality, work ethic, and drive. We'll give you the opportunity to build something with them.

• Paid Holidays
• Paid Time Off
• 401(k) with Company Match
• Employee Referral Program
• Employee Discounts

Benefits following 60 days of employment include:

• Medical, Dental, and Vision Insurance
• Employer-Paid and Voluntary Life Insurance
• Short-Term and Long-Term Disability
• Accident, Critical Illness, and Hospital Insurance
• Healthcare and Dependent Care Savings Accounts
• Employee Assistance Program
• Pet Insurance, Will Preparation Services, and Travel Assistance

Johnson Subaru of Cary and Johnson Automotive participate in E-Verify and are Equal Opportunity Employers. We consider qualified applicants for employment without regard to race, color, religion, sex, national origin, age, disability, veteran status, or any other status protected by applicable law.

Safety Matters: All employment offers are contingent upon satisfactory completion of a Background Check, Drug Test, and Motor Vehicle Report.