Client Acquisition Associate

Genesis Capital LLC; California (MO); On-site; USD 70,000 - 100,000; Full time

Job summary

Genesis Capital LLC is seeking a Client Acquisition Associate to identify, engage, and qualify prospective borrowers while driving Genesis Capital’s growth objectives. You will serve as the first point of contact, build relationships with real estate developers, and contribute to a data-driven sales process.

In this on-site role, you will prospect across phone, email, LinkedIn, and industry events, manage Salesforce pipelines, and collaborate with cross-functional teams to expand market presence

Qualifications

• 3-5 years in Sales, Business Development, or similar revenue-generating role.
• Bachelor’s degree in business, Finance, Marketing, or related field preferred.
• Proven outbound prospecting, cold calling, and pipeline generation experience.

Responsibilities

• Generate new business opportunities through outbound prospecting across phone, email, LinkedIn, and events.
• Identify, research, and qualify prospective clients and opportunities.
• Build relationships with decision-makers and stakeholders to convey Genesis Capital's value proposition.

Skills

Sales & BD

Outbound prospecting

CRM & pipeline mgmt

Executive communication

Market research

Relationship building

Prospecting cadence

Education

Bachelor’s degree in Business/Finance/Marketing

Tools

Salesforce

Excel

PowerPoint

Job description

Genesis Capital (the “Company”) is one of the largest business purpose lenders in the country, focused on providing commercial real estate financing solutions to real estate developers who buy, renovate, and sell single-family and/or multi-family residential real estate. The Company is a subsidiary of Rithm Capital (parent company), a publicly traded mortgage real estate investment trust.

As a Client Acquisition Associate (CAA), you are responsible for identifying, engaging, and qualifying prospective clients that align with Genesis Capital’s strategic growth objectives. Serving as the first point of contact for many prospective borrowers, the CAA plays a critical role in generating new business opportunities, expanding market presence, and strengthening the company’s pipeline of future lending relationships.

This role combines prospecting, relationship development, market intelligence, and data-driven sales execution. Successful candidates are highly competitive, resilient, intellectually curious, and thrive in a fast-paced, performance-oriented environment.

ESSENTIAL FUNCTIONS include the following. Other duties may be assigned.

Business Development & Prospecting

• Generate new business opportunities through outbound prospecting across phone, email, LinkedIn, industry events, and other engagement channels.
• Identify, research, and qualify prospective clients within existing and expansion markets.
• Establish and develop relationships with decision-makers, business owners, and industry stakeholders.
• Communicate Genesis Capital's value proposition, products, capabilities, and differentiators.
• Maintain a consistent cadence of outreach and follow-up activities.
• Maintain accurate prospect, activity, and pipeline data within Salesforce and other systems.
• Manage prospecting workflows and follow-up schedules with discipline.
• Monitor and report on key performance metrics including outreach activity, conversion rates, and pipeline progression.
• Utilize internal and external data sources to identify growth opportunities.
• Analyze market trends, competitive activity, borrower behavior, and geographic opportunities.
• Collaborate with leadership to refine territory and market strategies.

Cross-Functional Collaboration

• Partner with Business Development, Credit, Marketing, Operations, and Executive Leadership teams.
• Contribute to process improvements and sales enablement initiatives.
• Ability to effectively and accurately convey information to others.
• Performs related duties as assigned by management.

Education and Experience

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• 3-5 years of experience in Sales, Business Development, Client Acquisition, or a similar revenue-generating role.
• Bachelor’s degree in business, Finance, Marketing, Communications, focus in Real Estate field preferred.
• Proven success with outbound prospecting, cold calling, and pipeline generation.
• Experience within financial services, lending, real estate, or related industries preferred.
• Strong working knowledge of Microsoft Office Suite including Excel, PowerPoint, and Word.

Knowledge, Skills, and Abilities

• Sales & Business Development.
• Competitive and results-driven mindset.
• Strong executive communication and presentation skills.
• Ability to build credibility and trust with senior business leaders.
• Strategic thinking and opportunity identification.
• Activity Management.
• High outbound activity orientation.
• Excellent organization and follow-through.
• Consistent CRM usage and pipeline management.
• Strong attention to detail.
• Learning Agility & Coachability.
• Seeks, embraces, and applies feedback.
• Quickly learns new products, markets, and sales strategies.
• Demonstrates intellectual curiosity and continuous improvement.
• Professional Attributes.
• Persistent and resilient through rejection and long sales cycles.
• Self-motivated with an ownership mentality.
• Strong business acumen.
• Collaborative team player.
• High integrity and accountability.

While this description is intended to be an accurate reflection of the position’s requirements, it in no way implies/states that these are the only job responsibilities. Management reserves the right to modify, add, or remove duties and request other duties, as necessary.

By applying for this position, the candidate acknowledges that this is not a remote role and is required to be on-site.

We're proud to be an equal opportunity employer- and celebrate our employees' differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. Different makes us better.