Senior Marketing Lead, Biotech Launch & Brand Strategy

uniQure; Lexington (MA); On-site; USD 188,000 - 228,000; Full time

Job summary

uniQure is seeking an Associate Director of Marketing in the US to drive HCP and patient brand strategies and support the launch and ongoing commercial success of our lead asset. You will partner with Medical Affairs, Advocacy, Sales, Regulatory, and Market Insights to develop actionable plans.

The role requires a seasoned leader with deep experience in pharma marketing, strong cross-functional collaboration, and the ability to translate market dynamics into practical execution across digital,

Qualifications

• BA/BS degree in business, marketing or science required
• 10 years of pharmaceutical / biotech experience with a minimum of 5+ years in U.S. pharmaceutical marketing (pre-launch or in-line) or relevant experience
• Experience in brand marketing/product management is required; product launch experience in rare disease preferred
• Strong, team-oriented leader with excellent communication skills and the ability to influence, lead, negotiate and work effectively at all levels across the organization
• Experience in successfully representing the commercial perspective during the regulatory/legal review of launch promotional materials
• Strong qualitative and quantitative analytical, communication and project management skills to effectively translate ideas and insights into actionable plans
• Excellent organizational skills, sufficient to multi-task in an extremely fast-paced environment with changing priorities
• Enthusiasm, confidence, ability to work on multiple tasks, problem solving ability, comfort in an ambiguous environment, and ability to prioritize effectively to meet organizational objectives
• Ability to regularly commute into our Lexington location, as needed

Responsibilities

• Develop, create, and implement unbranded education and branded promotional materials for HCP, community, and institutional stakeholders
• Collaborate with cross-functional teams to establish a branded and unbranded communication platform for our lead asset
• Lead creation of educational resources across HCP and patient stakeholders to support launch
• Build and optimize digital and CRM strategy to enable effective communications that will engage and support key HD stakeholders
• Inform strategic recommendations based on market and disease dynamics
• Identify market research needs, align on market research plans, and translate findings into adapted strategic and tactical execution
• Work and manage all vendors/agencies successfully and effectively
• Perform other related duties as needed

Skills

Leadership

Strategic thinking

Communication

Project management

Cross-functional collaboration

Analytical skills

Stakeholder influence

Team leadership

Regulatory/Legal reviews

Education

BA/BS degree in business, marketing or science

Job description

uniQure is seeking an Associate Director of Marketing in the US to drive HCP and patient brand strategies and support the launch and ongoing commercial success of our lead asset. You will partner with Medical Affairs, Advocacy, Sales, Regulatory, and Market Insights to develop actionable plans.

The role requires a seasoned leader with deep experience in pharma marketing, strong cross-functional collaboration, and the ability to translate market dynamics into practical execution across digital,