Native Ads Campaign Architect

LendingTree; Charlotte (NC); On-site; USD 60,000 - 80,000; Full time

Benefits offered by this job

Dynamic entrepreneurial environment

Learning opportunities in digital marketing

Job summary

LendingTree is seeking a motivated Digital Marketing Specialist in Charlotte, NC. You will manage campaigns across various platforms, analyze data for optimizations, and collaborate with marketing teams. Your role includes finding innovative ways to optimize the digital marketing footprint while achieving aggressive revenue goals.

Ideal candidates have 3+ years in paid channels, experience with programmatic advertising, and advanced Excel skills. A competitive and curious mindset is essential.

Qualifications

• 3+ years in paid digital marketing channels.
• Experience with programmatic advertising and auction-style platforms.
• Ability to thrive in a fast-paced, deadline-driven environment.

Responsibilities

• Manage day-to-day campaign metrics and optimizations.
• Analyze data using web analytics platforms.
• Collaborate with other marketing teams for ideas and optimizations.

Skills

Paid digital marketing channels

Programmatic advertising

Using auction-style platforms (Adwords, Bing)

Excel (advanced formulas, vlookups)

Interpersonal skills

Tools

Google Analytics

A/B test platforms

Job description

LendingTree is seeking a motivated Digital Marketing Specialist in Charlotte, NC. You will manage campaigns across various platforms, analyze data for optimizations, and collaborate with marketing teams. Your role includes finding innovative ways to optimize the digital marketing footprint while achieving aggressive revenue goals.

Ideal candidates have 3+ years in paid channels, experience with programmatic advertising, and advanced Excel skills. A competitive and curious mindset is essential.