Chief Marketing Officer, MedTech & Premium Ophthalmics

RxSight, Inc.; Aliso Viejo (CA); Vor Ort; USD 250.000 - 400.000; Vollzeit

Zusammenfassung

RxSight, Inc. seeks a seasoned VP of Marketing to shape the strategic vision for the Light Adjustable Lens platform across professional, consumer, and market development channels.

You will lead a cross-functional team, drive surgeon adoption, and coordinate with Sales, Clinical, and Education to meet growth goals. The ideal candidate brings a proven medtech or pharma marketing background, experience with premium brands, and a track record of managing large-scale budgets and ROI-driven campaigns

Qualifikationen

• Bachelor's degree required; MBA or advanced degree preferred.
• 15+ years in marketing leadership with CMO-level experience.
• Experience building marketing teams in high-growth firms.
• Strong analytics, cross-functional leadership, and execution.
• Experience with physician adoption models preferred.

Aufgaben

• Develop and lead overall marketing strategy across brand, product, professional, consumer, and market development.
• Define differentiated LAL positioning, messaging, and creative platforms, tailored to surgeons, optometrists, practices, and patients.
• Align Marketing, Sales, Clinical, Professional Education, and Commercial Operations around integrated go-to-market plans and measurable adoption goals.
• Maintain consistent brand identity and coordinated messaging across all customer and patient touchpoints.
• Own the professional marketing strategy to accelerate surgeon adoption and increase LAL utilization.
• Develop surgeon and practice segmentation, targeting, HCP value propositions, and tailored messaging.
• Lead professional brand campaigns, field-ready selling tools, clinical-commercial content, product communications, and activation programs with Sales and Clinical.

Kenntnisse

HCP marketing leadership

Premium brand marketing

Cross-functional leadership

Analytics & ROI focus

Strategic creativity

Ausbildung

Bachelor's degree

MBA or advanced degree preferred

Tools

Salesforce

Power BI

Tableau

Microsoft Office

Jobbeschreibung

RxSight, Inc. seeks a seasoned VP of Marketing to shape the strategic vision for the Light Adjustable Lens platform across professional, consumer, and market development channels.

You will lead a cross-functional team, drive surgeon adoption, and coordinate with Sales, Clinical, and Education to meet growth goals. The ideal candidate brings a proven medtech or pharma marketing background, experience with premium brands, and a track record of managing large-scale budgets and ROI-driven campaigns