VP, Marketing & Brand Strategy — MedTech Ophthalmology

RXSIGHT INC; Aliso Viejo (CA); On-site; USD 180,000 - 280,000; Full time

Job summary

RxSight is a California-based ophthalmic medical technology company pioneering the world’s first adjustable intraocular lens (IOL) technology. We seek a senior marketing executive with ophthalmic, aesthetics, or premium-brand experience to lead commercial strategy, consumer demand generation, and cross-functional alignment with Sales, Clinical and Education.

This role focuses on driving surgeon adoption, patient engagement, and premium positioning within cataract care.

Responsibilities

• Develop and lead overall marketing strategy across brand, product, professional, consumer, and market development.
• Define differentiated LAL positioning, messaging, and creative platforms for surgeons, optometrists, practices, and patients.
• Align Marketing, Sales, Clinical, Professional Education, and Commercial Operations around integrated go-to-market plans with measurable adoption goals.
• Maintain consistent brand identity and coordinated messaging across all customer and patient touchpoints.

Job description

RxSight is a California-based ophthalmic medical technology company pioneering the world’s first adjustable intraocular lens (IOL) technology. We seek a senior marketing executive with ophthalmic, aesthetics, or premium-brand experience to lead commercial strategy, consumer demand generation, and cross-functional alignment with Sales, Clinical and Education.

This role focuses on driving surgeon adoption, patient engagement, and premium positioning within cataract care.