Chief Marketing Officer (CMO)

The Bitcoin Manual; United States; On-site; USD 80,000 - 150,000; Full time

Job summary

Join a forward-thinking company dedicated to empowering individuals through Bitcoin self-custody. As the Chief Marketing Officer, you will lead innovative marketing strategies, collaborate with a dynamic team, and shape the brand's presence in the industry. This role offers a unique opportunity to drive growth while promoting financial independence in a remote-first environment. If you are a creative leader with a passion for Bitcoin and a cypherpunk mindset, this is the perfect opportunity to make a significant impact.

Benefits

Competitive Salary Paid in Bitcoin

Remote-First Team

Opportunity to Shape a Growing Brand

Qualifications

• 5+ years in marketing leadership, ideally as CMO.
• Deep understanding of Bitcoin and decentralization principles.
• Proven success in scaling brands in technology or finance.

Responsibilities

• Oversee social media and ensure consistent messaging.
• Develop innovative lead generation strategies.
• Lead a small marketing team and drive creative results.

Skills

Marketing Leadership

Digital Marketing

Public Speaking

Content Creation

Social Media Management

SEO

PPC

Collaboration Skills

Creativity

Bitcoin Expertise

Education

Bachelor's Degree in Marketing or Related Field

5+ Years in Senior Leadership Role

Tools

Ad Platforms

Analytics Tools

Job description

About The Bitcoin Way

The Bitcoin Way is a self-custody-first company dedicated to helping people embrace Bitcoin self-custody and a sovereign lifestyle. Through expert training, consulting, and personalized 1-1 services, we guide clients in Bitcoin self-custody, cybersecurity, and Plan B Residency solutions. Our mission is to empower individuals with the tools and knowledge for financial independence. We’re seeking a visionary Chief Marketing Officer to lead our marketing efforts and champion our cause.

The Role

As our CMO, you’ll shape The Bitcoin Way’s brand and drive growth, working closely with our Chief Growth Officer and leadership team. You’ll craft bold marketing strategies to establish us as the leading resource for Bitcoin self-custody while rolling up your sleeves to create content and lead a small, dynamic team. This role demands a creative, hands-on leader with a cypherpunk mindset, deep Bitcoin expertise, and a passion for sovereignty.

Key Responsibilities

• Oversee social media (e.g., X, YouTube), ensuring consistent messaging and engagement to promote Bitcoin self-custody.
• Collaborate with the SEO team to create articles that enhance visibility and thought leadership.
• Develop innovative lead generation strategies and optimize funnels to attract clients.
• Oversea our YouTube channel, working with design and video editing teams on compelling videos and thumbnails.
• Manage website development for clear, consistent messaging, coordinating with web and design teams.
• Partner with sales on pitch decks, pricing, and brand alignment for client materials.
• Oversee ad campaigns, optimize performance, and seek new advertising opportunities.
• Work closely with the Chief Growth Officer, design, SEO, and video editing teams to align on growth goals.
• Build our brand and foster a community on platforms like X.
• Lead a small marketing team, inspiring creativity and results.
• Write content, create assets, and handle hands-on tasks to drive marketing efforts.
• Embrace new responsibilities as we grow, adapting to evolving needs.

Qualifications

• Experience in marketing and leadership, ideally with 5+ years in a senior leadership role (e.g., CMO).
• Proven success scaling brands in technology, finance, or education.
• Deep understanding of Bitcoin, including open source principles, air-gapped wallets, nodes, privacy, cybersecurity, residency, and the importance of individual sovereignty.
• Cypherpunk mindset, with a passion for decentralization and self-reliance, is highly preferred.
• Exceptional public speaking skills for events, webinars, and media appearances.
• Active social media presence in Bitcoin is a plus.
• Highly creative, with a track record of innovative campaigns.
• Willingness to work hard, including long hours, and perform hands-on tasks like writing and content creation.
• Expertise in digital marketing (SEO, PPC, social media, funnels).
• Experience managing social media, YouTube, and website projects with brand consistency.
• Strong collaboration skills with growth, sales, design, SEO, and video editing teams.
• Proficiency with ad platforms and analytics tools
• Flexible, proactive, and passionate about empowering people through Bitcoin self-custody.

Why Join Us?

• Lead a mission to promote financial independence through Bitcoin self-custody.
• Join a tight-knit, remote-first team dedicated to a bold vision.
• Competitive salary paid in Bitcoin.
• Shape a growing brand in a company changing lives.