Chief Marketing Officer

InMarket; United States; Remote; USD 150,000 - 250,000; Full time

Job summary

A leading company in the adtech industry is seeking a Chief Marketing Officer to define and execute innovative marketing strategies. The ideal candidate will have extensive experience in B2B and B2C marketing, with a strong focus on data-driven results. You'll lead a talented team to drive brand awareness and growth, collaborating across departments to achieve business goals. If you're a visionary leader ready to make an impact in a fast-paced environment, this role is for you.

Qualifications

• Minimum 15 years in marketing leadership, with 5 years in a senior role.
• Proven experience in B2B and B2C marketing within data-driven industries.

Responsibilities

• Develop and execute comprehensive marketing strategies.
• Oversee brand management and market positioning.
• Lead growth and acquisition efforts through various marketing channels.

Skills

Leadership

Data-driven Marketing

B2B Marketing

B2C Marketing

Communication

Digital Marketing

Job description

Join to apply for the Chief Marketing Officer role at InMarket.

About InMarket

Since 2010, InMarket has been a leader in real-time marketing and measurement for top brands. Our data-driven marketing platform allows brands to build targeted audiences, activate media in real time, and measure success in driving return on ad spend. Our proprietary Moments offering outperforms traditional mobile advertising by 6x.* Our award-winning LCI attribution platform has received industry accolades, including a BIG Innovation Award for its impact on real-time measurement & optimization and a MarTech Breakthrough Award for Best Advertising Measurement Platform.

Job Title:

Chief Marketing Officer

Location:

Anywhere (US-Only)

Who You Are

You’re a strategic marketing leader with a proven track record in data-driven, tech-focused environments. You excel in B2B marketing, leveraging data to create impactful, customer-centric campaigns. With experience in commerce and location-based technologies, you thrive in fast-paced startups, leading high-performing teams and collaborating cross-functionally to drive growth. You’re a visionary with a hands-on approach, always ready to innovate and deliver measurable results.

About The Role

We seek a dynamic, visionary, and results-driven Chief Marketing Officer. You will define and execute marketing strategies to accelerate growth and brand awareness in the competitive adtech industry. Leading a talented team, you will drive integrated campaigns and collaborate with product, sales, and data science teams to align with business goals. The ideal candidate is strategic, data-driven, and an inspirational leader with experience in both B2B and B2C marketing at scale.

Your Daily Impact

• Develop and execute comprehensive marketing strategies that align with company goals, drive demand and revenue, and strengthen brand positioning.
• Oversee brand management, messaging, visual identity, and market positioning.
• Collaborate with product, sales, and customer success teams on marketing initiatives.
• Leverage data insights for customer segmentation, targeting, and personalized marketing strategies.
• Lead growth and acquisition efforts through events, digital marketing, partnerships, and influencer engagement.
• Enhance customer experience and retention programs.
• Oversee digital marketing efforts, including website, SEO, SEM, social media, and content marketing.
• Direct content strategy to generate leads and engagement.
• Build and mentor a high-performing marketing team.
• Manage marketing budget and ensure ROI.
• Develop relationships with industry influencers and media.
• Manage marketing communications during crises, maintaining brand integrity.

Your Experience and Expertise

• Minimum 15 years in marketing leadership, with at least 5 years in a senior role at a fast-growing tech or startup, preferably in adtech.
• At least 10 years in product marketing.
• Proven experience in B2B and B2C marketing within data-driven, SaaS, or location-based industries.
• Experience scaling marketing teams and driving customer acquisition and retention.
• Expertise in data-driven marketing, automation, segmentation, and analytics.
• Strong understanding of location-based data technologies and geospatial intelligence.
• Excellent communication and leadership skills.
• Proficient in digital marketing strategies including SEO, SEM, content, social media, and email marketing.
• Ability to work cross-functionally and manage a large team.
• Strategic yet hands-on with a passion for innovation and growth.
• Data-driven with a focus on ROI.
• Entrepreneurial mindset and strong interpersonal skills.
• Ability to operate in a fast-paced, ambiguous environment.
• Strong presentation skills.