Chief Marketing Officer

Clinicmind; United States; Remote; USD 150,000 - 220,000; Full time

Job summary

ClinicMind is seeking a Chief Marketing Officer to steer comprehensive marketing strategies for their cloud-based EHR and billing service platform. The ideal candidate will have substantial experience in HealthTech and proven leadership in executing multi-channel marketing initiatives. This role will involve collaborating with sales and managing a marketing team to drive growth and brand awareness in the industry.

Qualifications

• 15+ years of experience in HealthTech, BPO, RCM services, and franchise marketing.
• Proven success in developing and executing multi-channel marketing campaigns.
• Strong analytical skills for data-driven decision making.

Responsibilities

• Lead the development and implementation of marketing strategies.
• Manage the marketing budget and track KPIs for effectiveness.
• Collaborate with sales team to align initiatives.

Skills

Strategic thinking

Analytical skills

Communication

Leadership

Education

STEM undergraduate degree

MBA in Marketing or Healthcare

Job description

As the Chief Marketing Officer for ClinicMind, a cloud-based EHR (Electronic Health Records) and billing service platform company, you will develop comprehensive marketing strategies for two markets: practice owners and software and billing service resellers. Additionally, you will manage a team of marketing professionals to ensure the successful execution of these strategies to drive revenue growth and retention.

Key Responsibilities:

1. Lead the development and implementation of the company's marketing strategy, including campaigns, partnerships, and branding initiatives.
2. Develop and execute integrated marketing campaigns across multiple channels, including digital, social media, and email.
3. Develop and maintain a strong brand identity and ensure its consistency across all marketing materials.
4. Conduct market research and analysis to understand customer needs and behavior, leveraging insights to develop effective marketing tactics.
5. Maintain a strong understanding of competitors, including their advertising, loyalty programs, technology, and market dynamics.
6. Build and maintain relationships with key stakeholders, including customers, partners, and internal teams.
7. Establish metrics and track performance of all marketing initiatives. Review ROI monthly/quarterly with the C-suite, communicate regularly with leadership, and recommend strategic adjustments.
8. Collaborate with the sales team to align marketing and sales initiatives to achieve revenue targets.
9. Manage the marketing budget and track KPIs to measure campaign effectiveness and ROI.
10. Stay current on marketing trends and technologies to ensure the company's marketing strategy remains innovative.

Requirements:

• A STEM undergraduate degree; MBA in Marketing or Healthcare preferred.
• 15+ years of experience in HealthTech, BPO, RCM services, and franchise marketing or management across a global environment (USA, India, Philippines).
• Proven success in developing and executing multi-channel marketing campaigns.
• Strong analytical skills for data-driven decision making and campaign measurement.
• Excellent communication and relationship-building skills.
• Proven leadership skills to manage and motivate cross-functional teams.

If you are a strategic thinker passionate about healthcare technology and marketing, we encourage you to apply for the CMO position.

MUST HAVE:

1. High comfort working on Eastern Time Zone/US Shift
2. Good internet access at home
3. Mobile Hotspot
4. Laptop/Desktop with at least 8 GB RAM