eCornell Chief Marketing Officer (Remote)

Effie Worldwide, Inc.; Town of Ithaca (NY); Remote; USD 200,000 - 265,000; Full time

Job summary

eCornell is seeking a Chief Marketing Officer to lead marketing strategy and drive growth across their online and executive education programs. The ideal candidate will have a strong background in both B2B and B2C marketing, significant experience in digital marketing, and proven leadership skills to execute innovative marketing initiatives. This role offers a unique opportunity to shape strategy and brand positioning for a prestigious Ivy League institution.

Benefits

Flexible remote work options

Health, wellbeing, and sustainability benefits

Qualifications

• 7 to 10 years of relevant experience in marketing.
• Experience in marketing premium education or professional services.
• Strong ability to build and scale marketing operations.

Responsibilities

• Develop and implement marketing strategies aligned with eCornell's mission.
• Oversee digital marketing and content strategy.
• Manage a $25M marketing budget.

Skills

Digital marketing expertise

Data-driven decision-making

Analytical skills

Leadership

Cross-functional collaboration

Education

Bachelor's degree

Job description

eCornell Chief Marketing Officer (Remote)

Compensation

While the system displays a lower range, this position has been approved for a base salary range of $200,000 - $265,000.

The Opportunity

eCornell's Chief Marketing Officer leads marketing strategy and drives sustainable growth across Cornell's online and executive education programs. This senior leader will be responsible for developing and executing integrated marketing initiatives that elevate Cornell's position in professional education, strengthen enrollment pipelines, and reinforce our brand as a leader in digital and hybrid learning.

This role demands a strong grasp of both B2B and B2C marketing within a premium education context. The position also supports marketing efforts related to eCornell's social impact programs.

We're looking for someone who is both strategic and hands-on, someone who connects business goals with product direction and brand vision to create compelling, results-driven campaigns. The ideal candidate will be curious, open-minded, and action-oriented, with a proven ability to build influence and momentum within a matrixed organization.

This is an opportunity to make a significant mark with a world-class brand . At eCornell, you'll guide marketing for one of the most successful and fast-growing online learning organizations. You will work within a respected Ivy League institution that operates with entrepreneurial energy and purpose. This highly visible role shapes strategy, messaging, and marketing innovation across executive education, corporate partnerships, social impact, and online master's programs. If you thrive in fast-paced, mission-driven environments and want your work to have a global impact, we'd love to hear from you!

As eCornell's Chief Marketing Officer, you will be responsible for:

Strategic Leadership

• Develop and implement marketing strategies aligned with eCornell's mission and growth goals
• Lead brand strategy and positioning in the competitive executive education market
• Drive innovation across digital and traditional channels
• Collaborate with executive leadership on strategy development and alignment
• Build relationships with stakeholders across Cornell University
• Ensure alignment with Cornell's institutional brand

Marketing Operations

• Oversee digital marketing, content strategy, brand management, and analytics
• Lead integrated campaigns across paid, owned, and earned media
• Manage a $25M marketing budget and optimize ROI
• Guide pricing and go-to-market strategies for premium programs
• Create clear value propositions for individual and enterprise clients

Digital Marketing & Technology

• Drive excellence across SEO, PPC, email, social, and content marketing
• Oversee the marketing tech stack and data analytics infrastructure
• Lead CRM and marketing automation strategies
• Improve conversion rates and user experience
• Implement advanced tracking and attribution for customer journeys

Corporate & Executive Education

• Develop targeted campaigns for C-suite and executive audiences
• Build thought leadership platforms in collaboration with faculty
• Design marketing strategies for high-value offerings ($5K-$50K+)

Team Leadership

• Build and mentor a high-performing, cross-functional team
• Foster collaboration with Sales, Product, Technology, and Academic partners
• Establish KPIs and performance metrics
• Manage agency and vendor relationships
• Support a culture of accountability and innovation

What You'll Need to Apply for Consideration

• Required: Resume and cover letter describing your interest in the role and how your experience aligns with eCornell's goals.
• Recommended:
  • One to two samples of a campaign strategy (PDF slide, PDF or Word one-pager, or live link)
  • A messaging framework or creative brief

What You Bring:

• Bachelor's degree and 7 to 10 years of relevant experience or equivalent combination
• Proven track record in marketing premium education or professional services
• Experience marketing to executive-level audiences and corporate clients
• Strong digital marketing expertise and data-driven decision-making capabilities
• Experience in building and scaling marketing operations
• Demonstrated success in driving enrollment growth and revenue generation
• Excellence in strategic planning and execution
• Strong leadership and team development capabilities

You'll Stand Out if You Also Demonstrate:

• Innovation mindset and ability to drive digital transformation
• Strong analytical and problem-solving skills
• Excellence in cross-functional collaboration
• Deep understanding of higher education and executive education landscape
• Strong communication and presentation skills
• Change management experience
• Results-oriented with entrepreneurial spirit
• Diplomatic approach to stakeholder management
• Understanding of both online and in-person executive education delivery models
• Experience successfully optimizing web properties to deliver on key business metrics

Rewards and Benefits

• This position is based in Ithaca, New York, however, the successful applicant may perform this role remotely anywhere within the United States. Employees who work remotely may receive multiple W-2 Forms depending on their work location.
• The New York Convenience of employer guidelines require New York State individual tax reporting and withholding for this position. Additional individual state income tax filings may also be required if working temporarily outside of New York State.
• Cornell receives national recognition as an award-winning workplace for our health, wellbeing, and sustainability.

Visa sponsorship is not available for this position.

University Job Title:

Communication Mgr II

Job Family:

Communications/Marketing

Level:

H

Pay Rate Type:

Salary

Pay Range:

$128,379.00 - $156,907.00

Remote Option Availability:

Remote

Company:

Endowed

Contact Name:

Tracy Faunce

Job Titles and Pay Ranges:

Non-Union Positions

Noted pay ranges reflect the potential pay opportunity for each job profile. The hiring rate of pay for the successful candidate will be determined considering the following criteria:

• Prior relevant work or industry experience

• Education level to the extent education is relevant to the position

• Unique applicable skills

• Academic Discipline

Union Positions

Current Employees:

Online Submission Guidelines :

Employment Assistance:

Notice to Applicants:

EEO Statement:

Cornell welcomes students, faculty, and staff with diverse backgrounds from across the globe to pursue world-class education and career opportunities, to further the founding principle of "... any person ... any study." No person shall be denied employment on the basis of any legally protected status or subjected to prohibited discrimination involving, but not limited to, such factors as race, ethnic or national origin, citizenship and immigration status, color, sex, pregnancy or pregnancy-related conditions, age, creed, religion, actual or perceived disability (including persons associated with such a person), arrest and/or conviction record, military or veteran status, sexual orientation, gender expression and/or identity, an individual's genetic information, domestic violence victim status, familial status, marital status, or any other characteristic protected by applicable federal, state, or local law.

Cornell University embraces diversity in its workforce and seeks job candidates who will contribute to a climate that supports students, faculty, and staff of all identities and backgrounds. We hire based on merit, and encourage people from historically underrepresented and/or marginalized identities to apply. Consistent with federal law, Cornell engages in affirmative action in employment for qualified protected veterans as defined in the Vietnam Era Veterans' Readjustment Assistance Act (VEVRRA) and qualified individuals with disabilities under Section 503 of the Rehabilitation Act. We also recognize a lawful preference in employment practices for Native Americans living on or near Indian reservations in accordance with applicable law.

2025-06-06