Chief Marketing Officer

StaffEagle LLC; United States; Remote; USD 250,000 - 350,000; Full time

Benefits offered by this job

Benefits

Bonus

Job summary

Harbour Dental Care is seeking a results-driven Chief Marketing Officer to lead patient acquisition, appointment conversion, retention, and overall practice growth. The ideal candidate will have a strong track record of scaling marketing operations in dental or healthcare settings.

The role is remote with Florida residency or relocation required. Compensation ranges from $250,000 to $350,000+ DOE, plus benefits and a performance bonus.

Qualifications

• Must have senior marketing leadership experience, preferably as CMO, VP Marketing, or Head of Marketing.
• Track record of driving patient growth in dental or healthcare organizations.
• Strong background in lead generation, digital marketing, patient acquisition, conversion optimization, and retention.
• Experience managing large marketing budgets and measuring ROI.
• Excellent analytical, performance-management, and communication skills.
• Ability to lead teams and develop strategic marketing plans.
• Must reside in Florida or be willing to relocate to Florida.

Responsibilities

• Develop and execute marketing strategies to increase new-patient acquisition and revenue.
• Lead digital marketing, local outreach, referrals, and other patient channels.
• Improve conversion from inquiries to booked appointments.
• Partner with practice teams to reduce no-shows and boost retention.
• Develop patient reactivation campaigns to re-engage inactive patients.
• Own marketing budgets, KPIs, ROI, and performance reporting.
• Analyze data to identify growth opportunities.
• Build and manage external agencies, vendors, and internal resources.
• Establish scalable marketing processes across the organization.

Skills

Senior Marketing Leadership

Patient growth

Lead generation

Digital marketing

Conversion optimization

Retention strategies

Budget management

ROI measurement

Strategic planning

Leadership

Job description

Chief Marketing Officer (CMO)

Location: Remote --- Must reside in Florida or be willing to relocate to Florida

Compensation: $250,000--$350,000+ DOE + Benefits + Bonus

Job Type: Full time

Priority: Urgent

About the Role

Harbour Dental Care is seeking a results-driven Chief Marketing Officer (CMO) to lead patient acquisition, appointment conversion, retention, and overall practice growth. The ideal candidate will have a strong track record of scaling marketing operations and increasing patient volume, preferably within the dental or healthcare industry.

Key Responsibilities

• Develop and execute marketing strategies focused on increasing new-patient acquisition and practice revenue.
• Lead digital marketing, local market outreach, referral programs, and other patient acquisition channels.
• Improve conversion rates from inquiries and leads to booked appointments and completed visits.
• Partner with practice and operations teams to reduce appointment no-shows and improve patient retention.
• Develop patient reactivation campaigns to bring existing and inactive patients back into the practice.
• Own marketing budgets, KPIs, ROI, and performance reporting.
• Analyze marketing and patient acquisition data to identify growth opportunities.
• Build and manage external marketing agencies, vendors, and internal marketing resources as needed.
• Establish scalable marketing processes across the organization.

Required Qualifications

• Proven success in a senior marketing leadership role, preferably CMO, VP Marketing, Head of Marketing, or equivalent.
• Demonstrated success driving patient growth in dental practices or healthcare organizations.
• Strong background in lead generation, digital marketing, patient acquisition, conversion optimization, and retention.
• Experience managing significant marketing budgets and measuring marketing ROI.
• Strong analytical and performance-management capabilities.
• Excellent leadership, communication, and strategic planning skills.
• Must currently reside in Florida or be willing to relocate to Florida.