Marketing Manager

Crystal Dental Partners; Brea (CA); On-site; USD 90,000 - 120,000; Full time

Job summary

Crystal Dental Partners is seeking a Marketing Manager for a full-time, on-site role in Brea, CA. You will plan and execute marketing initiatives across digital and traditional channels, coordinating practice-level promotions and maintaining brand consistency.

The role requires collaboration with clinical and operational leaders to translate business goals into effective strategies, and managing vendors for content creation.

Qualifications

• Experience in marketing strategy and campaign planning within healthcare or related services.
• Proficiency with digital marketing tools and channels (social, email, SEO/SEM, website updates).
• Strong data analysis, reporting and performance measurement skills.
• Experience coordinating cross-functional projects with tight timelines and budgets.
• Excellent written and verbal communication, with ability to tailor messaging to patients and providers.

Responsibilities

• Plan, execute, and optimize marketing initiatives for Crystal Dental Partners and affiliated practices.
• Manage digital and traditional channels and patient engagement programs.
• Coordinate practice-level promotions and ensure brand consistency across communications.
• Collaborate with clinical and operational leaders to translate business goals into marketing strategies.
• Oversee external vendors and content design requests; monitor performance metrics.

Skills

Marketing strategy

Campaign planning

Brand management

Digital marketing

Data analysis

Cross-functional collaboration

Communication

Content collaboration tools

Education

Bachelor's degree in Marketing/Communications/Business

Tools

Canva

Adobe Creative Suite

Job description

Company Description

Crystal Dental Partners is a dental management company that partners with dental practices throughout USA to support sustainable growth and operational excellence. By leveraging best business practices, leadership, and coaching, CDP provides CEMA systems and platforms that help each practice achieve specific growth goals while allowing doctors to focus on clinical care. Practices benefit from structured guidance, performance reporting, and access to a network of partner doctors. The organization is driven by a mission to prioritize patient care and comfort, support one another, and thrive as a team. Crystal Dental Partners fosters a creative, innovative, and rewarding environment for dedicated dental professionals and support staff.

Role Description

The Marketing Manager is a full-time, on-site role based in Brea, CA, responsible for planning, executing, and optimizing marketing initiatives that support Crystal Dental Partners and its affiliated practices. This role oversees day-to-day marketing activities, including developing campaigns, managing digital and traditional channels, coordinating practice-level promotions, and ensuring brand consistency across all communications. The Marketing Manager collaborates closely with clinical and operational leaders to translate business goals into effective marketing strategies, monitors performance metrics, and provides regular reporting and recommendations. Responsibilities also include managing external vendors and agencies when needed, overseeing content creation and design requests, and supporting patient engagement and retention programs. The role requires proactive project management, cross-functional communication, and a focus on delivering measurable results that align with CDP's mission and values.

Qualifications

• Demonstrated experience in marketing strategy, campaign planning, and brand management within healthcare, dental, or related service industries.
• Proficiency with digital marketing tools and channels, including social media management, email marketing platforms, SEO/SEM, and website content updates.
• Strong skills in data analysis, reporting, and performance measurement, with the ability to interpret metrics and optimize marketing activities accordingly.
• Experience coordinating cross-functional projects, managing timelines and budgets, and working closely with clinical and operational teams.
• Excellent written and verbal communication skills, with the ability to tailor messaging to patients, providers, and internal stakeholders.
• Comfort with basic design and content collaboration tools (e.g., Canva, Adobe Creative Suite, or similar) to guide creative development with designers.
• Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.
• Proven ability to work on-site in a fast-paced environment, handle multiple priorities, and maintain a high level of professionalism and integrity.
• Knowledge of patient experience, customer service principles, and reputation management for healthcare practices is highly beneficial.
• Prior experience in multi-location or network-based practice marketing is a plus.