Chief Marketing Officer

Firstmark Credit Union; San Antonio (TX); On-site; USD 120,000 - 180,000; Full time

Job summary

An established industry player is seeking a Chief Marketing Officer to lead their marketing strategy and brand initiatives. This pivotal role involves driving member growth and enhancing visibility within the community. The ideal candidate will have over 15 years of marketing experience, with a strong focus on digital transformation and team leadership. You will oversee a talented marketing team, manage budgets effectively, and ensure alignment with organizational priorities. Join a passionate team dedicated to outstanding service and community engagement, and enjoy a range of competitive benefits.

Benefits

401(k) with matching incentives

Medical, Dental, and Vision Insurance

Employee Assistance Program

Education Assistance

Fitness Membership Discounts

Qualifications

• 15+ years of progressive marketing experience, with at least 5 years in a senior leadership role.
• Strong understanding of regulatory and compliance considerations in financial marketing.

Responsibilities

• Develop and execute a comprehensive marketing strategy aligned with growth goals.
• Lead integrated marketing campaigns to promote products and community impact.

Skills

Strategic Marketing Leadership

Brand Management

Digital Marketing

Data Analytics

Team Leadership

Project Management

Communication Skills

Education

Bachelor’s degree in Marketing, Business, or Communications

Master’s degree (preferred)

Job description

Gold Canyon Corp. Office
2023 Gold Canyon Drive
San Antonio, TX 78232, USA

Gold Canyon Corp. Office
2023 Gold Canyon Drive
San Antonio, TX 78232, USA

The Chief Marketing Officer (CMO) is responsible for leading the strategic direction, development, and execution of Firstmark’s marketing, brand, and member engagement initiatives. As a member of the executive leadership team, the CMO plays a critical role in driving member growth, deepening relationships, and enhancing Firstmark’s visibility and value proposition in the communities it serves.

Strategic Marketing Leadership

· Develop and execute a comprehensive marketing strategy aligned with Firstmark’s mission, vision, and growth goals.

· Drive member acquisition, retention, and product adoption across all channels.

· Lead integrated marketing campaigns that promote Firstmark’s products, services, and community impact.

Brand Management & Messaging

· Serve as the brand steward, ensuring consistency across all marketing touchpoints and communication channels.

· Build brand awareness and trust through effective storytelling, advertising, and public relations.

· Guide visual identity and messaging standards across internal and external platforms.

Digital & Data-Driven Marketing

· Oversee Firstmark’s digital presence, including website, social media, mobile platforms, and online advertising.

· Leverage data analytics, market research, and member insights to optimize campaigns and improve engagement.

· Identify trends and innovations in digital marketing and member experience to maintain competitive advantage.

Community & Member Engagement

· Direct the Community and Public Relations team to support outreach, events, and sponsorships.

· Promote financial education, inclusion, and community involvement through marketing initiatives.

· Advocate for Firstmark’s commitment to the communities it serves.

Team Leadership & Budget Management

· Lead and develop a high-performing marketing team, providing direction, mentoring, and performance management.

· Manage the department’s budget, ensuring efficient use of resources and strong ROI on marketing investments.

· Partner with other departments (e.g., Retail, Lending, IT) to align marketing with organizational priorities.

· Performs other job-related duties as needed.

Job Requirements and Qualifications:

· Bachelor’s degree in Marketing, Business, Communications, or related field (Master’s preferred).

· 15+ years of progressive marketing experience, with at least 5 years in a senior leadership role.

· Financial services or credit union experience.

· Proven success leading brand and marketing strategy, digital transformation, and team development.

· Strong understanding of regulatory and compliance considerations in financial marketing.

· Exceptional communication, leadership, and project management skills.

· All Firstmark team members must mirror our shared values: happy, helpful, honest, humble, and hungry (driven).

What’s in it for you?

As an employee of Firstmark Credit Union, you will join a team of talented professionals who are passionate about teamwork, outstanding service, committed to our community and who embrace the opportunity to take charge of their careers. Check out some of our benefits!

• Full Time & Part Time Employee Benefits
• 401(k)—with matching incentives up to 6%
• Medical, Dental, and Vision Insurance
• Competitive Pay
• Employee Assistance Program
• Education Assistance
• Fitness Membership Discounts
• AND MORE!

Qualifications

Skills

Behaviors

:

Motivations

:

Education

Experience

Licenses & Certifications

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.