Chief Marketing & Brand Strategy Leader

American Dream; East Rutherford (NJ); Vor Ort; USD 350.000 - 700.000; Vollzeit

Zusammenfassung

American Dream seeks a strategic SVP, Marketing to guide brand strategy and the performance of the entire Marketing organization, spanning advertising, digital, communications, programming, social media, partnerships, and operations across Retail, Attractions, and F&B.

The role drives visitation, brand relevance, and incremental revenue while representing Marketing to ownership and cross-functional leadership.

Qualifikationen

• 15+ years of progressive marketing leadership experience

Aufgaben

• Owns the annual marketing strategy, budget, and priority-setting process across Marketing
• Safeguards brand positioning and reputation across consumer touchpoints
• Serves as Marketing's senior representative to ownership and cross-functional leadership
• Builds and develops the Marketing organization across disciplines
• Partners with sales to convert Marketing assets into sponsorship and partnership revenue
• Aligns paid, earned, and owned channels into a cohesive strategy
• Oversees digital infrastructure, CRM, and email to drive visitation
• Oversees marketing for Parks, The Avenue, and retail/F&B tenants to drive attendance and revenue
• Partners with Sales teams to package Marketing assets into revenue
• Ensures disciplined budget tracking and performance measurement
• Other duties as assigned

Kenntnisse

Brand strategy

Leadership

Budget ownership

P&L management

Cross-functional leadership

Advertising

Sponsorships

Marketing operations

Ausbildung

Bachelor's degree

MBA or advanced degree

Tools

CRM

Email marketing platforms

Jobbeschreibung

American Dream seeks a strategic SVP, Marketing to guide brand strategy and the performance of the entire Marketing organization, spanning advertising, digital, communications, programming, social media, partnerships, and operations across Retail, Attractions, and F&B.

The role drives visitation, brand relevance, and incremental revenue while representing Marketing to ownership and cross-functional leadership.