SVP Marketing

American Dream; East Rutherford (NJ); On-site; USD 350,000 - 700,000; Full time

Job summary

American Dream seeks a strategic SVP, Marketing to guide brand strategy and the performance of the entire Marketing organization, spanning advertising, digital, communications, programming, social media, partnerships, and operations across Retail, Attractions, and F&B.

The role drives visitation, brand relevance, and incremental revenue while representing Marketing to ownership and cross-functional leadership.

Qualifications

• 15+ years of progressive marketing leadership experience

Responsibilities

• Owns the annual marketing strategy, budget, and priority-setting process across Marketing
• Safeguards brand positioning and reputation across consumer touchpoints
• Serves as Marketing's senior representative to ownership and cross-functional leadership
• Builds and develops the Marketing organization across disciplines
• Partners with sales to convert Marketing assets into sponsorship and partnership revenue
• Aligns paid, earned, and owned channels into a cohesive strategy
• Oversees digital infrastructure, CRM, and email to drive visitation
• Oversees marketing for Parks, The Avenue, and retail/F&B tenants to drive attendance and revenue
• Partners with Sales teams to package Marketing assets into revenue
• Ensures disciplined budget tracking and performance measurement
• Other duties as assigned

Skills

Brand strategy

Leadership

Budget ownership

P&L management

Cross-functional leadership

Advertising

Sponsorships

Marketing operations

Education

Bachelor's degree

MBA or advanced degree

Tools

CRM

Email marketing platforms

Job description

The SVP, Marketing is American Dream's senior-most marketing leader, responsible for brand strategy and the performance of the entire Marketing organization — spanning consumer advertising, digital marketing, communications & programming, social media, lifestyle & fashion marketing (The Avenue), marketing operations, and partnerships & sales. Few roles match its breadth: it touches Retail, Attractions, and Food & Beverage across both owned/operated and tenant businesses, plus B2B marketing, sponsorship sales, and a full-scale Performing Arts Center. The SVP ensures Marketing drives visitation, brand relevance, and incremental commercial revenue across one of the country's largest entertainment and retail destinations and serves as Marketing's representative to ownership and senior cross-functional leadership.

Key Objective(s)

• Sets and implements annual marketing strategy, budget, and priorities across all Marketing sub-functions.
• Oversees brand positioning and reputation for American Dream.
• Represents Marketing to ownership (Triple Five) and cross-functional senior leadership, including Leasing, Operations, Finance, and Legal.
• Leads, develops, and manages a team of marketing professionals across a range of functions within the Marketing organization, including media, digital and social media marketing, project management, communications, partnerships and promotions.
• Partners with internal and external sales teams to convert Marketing's assets and capabilities — media, content, social, PR, digital, and physical space — into sellable sponsorship and partnership revenue.
• Ensures paid media, earned/organic media, and social strategies are integrated to build a consistent, effective brand presence.
• Oversees digital infrastructure, consumer data, and CRM/email strategy to drive and convert visitation.
• Oversees event, cultural, and communications programming that builds relevance and press coverage.
• Oversees marketing strategy for The Avenue, American Dream's luxury retail portfolio, in support of Leasing and Sales.
• Partners with the Sr. Director, Marketing Operations & Project Management on marketing measurement, budget tracking, and organizational process.
• Drives ticket sales, attendance, and marketing performance for American Dream's Parks & Attractions (Nickelodeon Universe, DreamWorks Water Park, the Rink) and the Dream Live Performing Arts Center (PAC), in partnership with the teams that operate them.
• Ensures retail and F&B tenants have access to and support from Marketing's full toolkit, from pre-opening through ongoing promotion.

Primary Responsibilities

• Marketing Strategy & Brand Leadership

  Owns the annual marketing strategy, budget, and priority-setting process for American Dream, and safeguards brand positioning and reputation across all consumer touchpoints.

• Executive & Organizational Leadership

  Serves as Marketing's senior representative to ownership and cross-functional leadership, and builds, leads, and develops the Marketing organization across its full range of disciplines.

• Integrated Communications & Channel Strategy

  Aligns paid, earned, and owned channels — advertising, PR, social, and cultural/event programming — into a cohesive strategy that builds brand relevance and press coverage.

• Digital & Consumer Marketing

  Owns the digital and data infrastructure — website, CRM, and email — that drives and converts consumer visitation.

• Parks, Attractions, Retail & Tenant Marketing

  Owns marketing strategy for American Dream's ticketed and retail businesses — Parks & Attractions, the Dream Live Performing Arts Center, The Avenue, and retail/F&B tenants — driving ticket sales, attendance, and revenue in partnership with the teams and leasing/sales partners who operate them.

• Marketing-Driven Revenue Generation

  Partners with internal and external sales teams to package Marketing's assets and capabilities into sponsorship and partnership revenue.

• Marketing Operations & Measurement

  Partners with the Sr. Director, Marketing Operations & Project Management to ensure disciplined budget tracking, performance measurement, and operating process across the team.

• Other duties as assigned.

Desired Qualifications

• 15+ years of progressive marketing leadership experience, including senior leadership of a multi-disciplinary marketing organization, ideally within retail, real estate, entertainment, hospitality, or destination/attraction marketing.
• Proven track record setting brand strategy and driving business results, including visitation/traffic growth, brand reputation, and revenue impact, for a high-profile consumer-facing organization.
• Experience converting marketing capabilities into commercial revenue, partnering with sales/partnerships teams to package media, content, social, PR, and experiential assets into sponsorship and partnership offerings.
• Strong people leadership experience, with a demonstrated ability to manage, develop, and align a multi-layered team of Vice Presidents, Directors, and senior managers.
• Budget and P&L ownership experience, including annual planning, forecasting, and accountability for a significant marketing budget.
• Executive presence and communication skills, with experience representing Marketing to ownership, board-level stakeholders, and cross-functional senior leadership.
• Bachelor's degree required; MBA or advanced degree preferred.
• Experience in a high-visibility, fast-paced consumer destination (mall, theme park, stadium, or entertainment venue) strongly preferred.

American Dream is an equal-opportunity employer and is committed to providing a workplace free from harassment or discrimination. All employment decisions are to be made without regard to race, color, age, gender, sexual orientation, religion, marital status, pregnancy, national origin/ancestry, citizenship, physical/mental disability, military status or any other basis prohibited by law.