Chief Marketing Architect for AI-Driven Construction SaaS

Prudence Holdings; New York (NY); On-site; USD 200,000 - 350,000; Full time

Benefits offered by this job

Free lunches and dinners

Job summary

Rebar is building the AI operating system for commercial HVAC, Electrical, and Plumbing. We’re seeking a Head of Marketing to own strategy, budget, demand generation, brand, content, events, and positioning, and to build the team that scales as we transform pre-construction with AI.

This leadership role reports to the CEO, collaborates with Sales, and drives the external presence across channels, shaping the market narrative and accelerating pipeline growth.

Qualifications

• 6+ years in B2B SaaS marketing, demand generation, growth, or GTM roles, including 2+ years leading a team.
• Proven ability to own a marketing-sourced pipeline and revenue targets.
• Experience building and leading marketing teams and partnering with sales.
• Willingness to engage on customer calls and contribute to content creation.
• Ability to write for a practitioner audience and manage ABM programs.

Responsibilities

• Set marketing strategy, annual plan, and budget aligned to pipeline and revenue targets.
• Own marketing-sourced pipeline metrics and report to CEO and board.
• Scale demand generation across paid, lifecycle, outbound, partnerships, and events.
• Run performance marketing on LinkedIn and Google Ads with attribution.
• Improve funnel conversion through messaging, targeting, and experiments.
• Hire, develop, and manage the marketing team and external partners.
• Define voice as the defining AI in pre-construction and commercial construction.
• Own LinkedIn presence with content, launches, podcasts, and industry commentary.
• Build a scalable content engine for thought leadership, newsletters, webinars, and sales enablement.
• Create customer stories, case studies, decks, launch materials, and collateral.
• Lead GTM strategy and partnerships, manage events budget and ROI, and collaborate with leadership.
• Measure marketing metrics like attribution, pipeline influence, and CAC efficiency.
• Run rapid experiments across channels and messaging to scale success.

Skills

B2B SaaS marketing

Demand generation

Team leadership

Pipeline ownership

Content strategy

Job description

Rebar is building the AI operating system for commercial HVAC, Electrical, and Plumbing. We’re seeking a Head of Marketing to own strategy, budget, demand generation, brand, content, events, and positioning, and to build the team that scales as we transform pre-construction with AI.

This leadership role reports to the CEO, collaborates with Sales, and drives the external presence across channels, shaping the market narrative and accelerating pipeline growth.