Chief Growth & Performance Marketing

Lands' End; New York (NY); Hybrid; USD 250,000 - 320,000; Full time

Job summary

Lands' End in New York is seeking an accomplished VP, Performance Marketing to lead paid media, CRM, and lifecycle initiatives across digital and direct channels. This executive will own strategy, budget, and team development, driving profitable growth and integrated campaigns in a fast-moving retail environment.

Reporting to the CMO, you will transform marketing into a data-driven, full-funnel engine, partnering across functions, agencies, and internal teams.

Qualifications

• 12+ years of progressive experience in performance marketing with ownership of paid media and CRM/lifecycle.
• Experience managing performance marketing for large SKU/catalog with multiple channels.
• Proven ability to drive profitable growth with data-driven approaches and clear ROI.
• Strong leadership in an enterprise, cross-functional setting reporting to CMO.
• Comfort guiding agencies and vendor partnerships at scale with budget accountability.

Responsibilities

• Own strategy, planning, and execution of paid media across social, search, and affiliates.
• Lead CRM, email, and SMS strategy to deepen engagement and increase LTV.
• Oversee catalog, direct mail, and programmatic print and integrate with digital channels.
• Develop annual and seasonal marketing plans with budgets, forecasts, and ROI targets.
• Deliver full-funnel media strategy balancing paid, owned, and direct channels.
• Lead MMM reads and agile optimization with agencies and analytics partners.
• Manage P&L and budget, including proposals, allocations, pacing, and forecasting.
• Drive transformation to a data-driven marketing organization and test-and-learn agenda.

Skills

Performance marketing leadership

Paid media strategy

CRM / lifecycle marketing

Direct channels (catalog/direct mail)

Data-driven decision making

P&L ownership

Cross-functional collaboration

Executive communication

Agency/vendor management

MMM / analytics collaboration

Job description

Lands' End in New York is seeking an accomplished VP, Performance Marketing to lead paid media, CRM, and lifecycle initiatives across digital and direct channels. This executive will own strategy, budget, and team development, driving profitable growth and integrated campaigns in a fast-moving retail environment.

Reporting to the CMO, you will transform marketing into a data-driven, full-funnel engine, partnering across functions, agencies, and internal teams.