Chief Growth Officer, Digital Marketing & Monetization

Barrett-Jackson Auction Company, LLC; Scottsdale (AZ); On-site; USD 250,000 - 400,000; Full time

Job summary

Barrett-Jackson Auction Company, LLC in Scottsdale, AZ seeks a Sr. VP Marketing and Digital Monetization to lead monetization, content strategy, and AI-driven campaigns across digital channels, with full P&L responsibility.

The role requires 8+ years in digital marketing and 4–5 years in senior leadership, expertise in SEO/SEM, social advertising, marketing automation, CRM/analytics, and a track record of growing revenue through content and data monetization.

Qualifications

• 8+ years in digital marketing and monetization
• 4–5 years in senior leadership with P&L ownership
• Experience designing content-heavy social media and digital marketing strategies
• Hands-on with AI tools for content generation and personalization

Responsibilities

• Lead content and data monetization strategies across digital platforms.
• Own P&L for the digital monetization and marketing business line.
• Develop AI-powered campaigns for content and audience engagement.
• Oversee SEO/SEM, paid social, and display advertising with monetization focus.
• Guide live event amplification and digital ecosystem optimization.

Skills

Digital marketing

Monetization

P&L ownership

AI tools

Leadership

Education

Bachelor's degree in Marketing/Business/Communications/Digital Media

MBA or related certifications

Tools

SEO/SEM tools

Marketing automation

CRM/Analytics tools

Content optimization systems

Job description

Barrett-Jackson Auction Company, LLC in Scottsdale, AZ seeks a Sr. VP Marketing and Digital Monetization to lead monetization, content strategy, and AI-driven campaigns across digital channels, with full P&L responsibility.

The role requires 8+ years in digital marketing and 4–5 years in senior leadership, expertise in SEO/SEM, social advertising, marketing automation, CRM/analytics, and a track record of growing revenue through content and data monetization.