Growth-Focused Digital Experience Leader

Empire Today; Northlake (IL); On-site; USD 240,000 - 260,000; Full time

Benefits offered by this job

Paid time off

Wellness program

Professional development

Career advancement opportunities

Lots of perks

Job summary

Empire Today seeks a visionary leader to own the end-to-end web experience and drive growth through enhanced conversion and engagement. This executive role partners with Marketing, Paid Media, and Operations to transform traffic into booked appointments.

The VP will lead a cross-functional team across product, UX, development, SEO, and analytics, owning the digital stack, governance, and budget. A data-driven, AI-aware leader with 10+ years in digital growth is required.

Qualifications

• Conversion experience leading a large web environment with measurable lift.
• Data-driven, able to diagnose funnel drop-offs and justify interventions.
• Strong technical fluency to collaborate with engineers, SEO, and analytics.
• Deep UX/UI discipline and ability to evaluate designs against proven principles.
• Background in industries where conversions (booked appointments, forms, quotes) matter.
• Proven leadership in teams and roadmaps in dynamic situations.
• Excellent communication to explain tradeoffs to senior leaders.
• 10+ years in digital experience, growth, or eCommerce roles.
• Experience applying AI for personalization and onboarding within digital experiences.

Responsibilities

• Own end-to-end web experience for empiretoday.com, prioritizing backlog and delivering changes on time.
• Drive CRO with a continuous experimentation program and funnel analytics.
• Develop and optimize lead capture, forms, and retargeting in coordination with Paid Media and CRM.
• Lead organic search strategy including technical SEO, on-page SEO, and local GEO/AEO optimization.
• Ensure site performance, speed, accessibility, and Core Web Vitals with IT/engineering support.
• Own measurement framework for site performance and CRO dashboards with Analytics team.
• Collaborate with Paid Media to align campaigns with on-site experiences and outcomes.
• Partner with the Contact Center to maximize inbound conversions across channels.
• Evolve content and education to nurture prospects from first visit to booking an appointment.
• Shape digital commerce strategy and future service model in collaboration with leadership.
• Build and develop a digital-experience team covering product, UX, development, SEO, analytics, and CRO.

Skills

Conversion Experience

Data-Driven Approach

Technical Fluency

UX/UI Discipline

Relevant Industry Background

Leadership in a Dynamic Environment

Communication

Experience

AI Integration

Education

Bachelor's degree

Job description

Empire Today seeks a visionary leader to own the end-to-end web experience and drive growth through enhanced conversion and engagement. This executive role partners with Marketing, Paid Media, and Operations to transform traffic into booked appointments.

The VP will lead a cross-functional team across product, UX, development, SEO, and analytics, owning the digital stack, governance, and budget. A data-driven, AI-aware leader with 10+ years in digital growth is required.