Chief Growth & Marketing Insights Leader

International Dairy Queen, Inc.; Minnesota; Hybrid; USD 220,000 - 275,000; Full time

Benefits offered by this job

Benefits package

Hybrid work schedule

Job summary

IDQ, based in Minneapolis, MN, is seeking a dynamic Vice President to lead Consumer Insights & Marketing Intelligence. This role drives consumer understanding, market dynamics, and strategic recommendations that accelerate brand growth and business performance.

You will guide high-priority research, develop a skilled team, and embed insights across the organization. You will partner with Marketing, BI, and external agencies to improve campaign effectiveness, measure brand health, and translate

Qualifications

• 15+ years of progressive experience in Consumer Insights, Marketing Insights, Marketing Analytics, Strategy, and/or closely related disciplines.
• Minimum of 7+ years leading teams and influencing senior executives.
• Experience in restaurant, retail, consumer packaged goods, or another consumer-led business; QSR and/or franchise-system experience is relevant.
• Demonstrated mastery of qualitative and quantitative consumer research, with segmentation, journeys, brand health, and advertising assessment.
• Strong understanding of marketing effectiveness, including MMM and Return on Marketing Spend.

Responsibilities

• Lead the Consumer Insights & Marketing Intelligence function and set its strategic roadmap.
• Serve as trusted strategic advisor to senior leadership with evidence-based recommendations.
• Frame research questions, design studies, synthesize results, and activate insights.
• Partner with Marketing, BI, and analytics teams to integrate measures and optimize campaigns.
• Build and develop a high-performing CI+MI team and foster a culture of learning.

Skills

Leadership

Marketing analytics

Strategic thinking

Cross-functional collaboration

Consumer research

Executive communication

Education

Bachelor’s degree in Marketing, Business, Marketing Research, Psychology, Behavioral or Cognitive Science, or a related field

MBA preferred

Job description

IDQ, based in Minneapolis, MN, is seeking a dynamic Vice President to lead Consumer Insights & Marketing Intelligence. This role drives consumer understanding, market dynamics, and strategic recommendations that accelerate brand growth and business performance.

You will guide high-priority research, develop a skilled team, and embed insights across the organization. You will partner with Marketing, BI, and external agencies to improve campaign effectiveness, measure brand health, and translate