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Job summary
A leading construction technology firm in Austin is seeking an experienced Marketing Manager to develop and execute comprehensive marketing strategies. This role involves shaping narratives, leading growth initiatives, and creating compelling content through various channels. Candidates should have at least 3 years of relevant experience in a SaaS environment, a data-driven mindset, and a bachelor's degree in a related field. Join us to drive innovation and elevate brand presence!
Qualifications
At least 3 years of hands-on Marketing Manager experience at a SaaS company focused on ABM or Growth Marketing.
Experienced in executing multi-channel marketing programs using an automated and data-driven approach.
Strong communicator who thrives in cross-functional environments.
Responsibilities
Develop and execute marketing plans aligned with business and growth objectives.
Shape and define narrative, messaging development, positioning for an emerging category.
Create and manage compelling content across the customer journey.
Lead top and mid-funnel growth initiatives, including experimentation and optimization.
Execute targeted marketing initiatives focused on high-value enterprise accounts.
Build and manage nurturing programs to improve conversion across the funnel.
Skills
Marketing management
Data-driven decision making
Content creation
Growth marketing
Account-based marketing
Education
Bachelor's degree in business administration, Marketing, Business, Communications, or related field
Job description
A leading construction technology firm in Austin is seeking an experienced Marketing Manager to develop and execute comprehensive marketing strategies. This role involves shaping narratives, leading growth initiatives, and creating compelling content through various channels. Candidates should have at least 3 years of relevant experience in a SaaS environment, a data-driven mindset, and a bachelor's degree in a related field. Join us to drive innovation and elevate brand presence!