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Job summary
A leading solar energy company is seeking a Head of Digital Marketing to drive the digital growth strategy across multiple channels. The role requires a strategic thinker with 10+ years of experience in digital marketing and proven leadership abilities. The ideal candidate should excel in data-driven decision-making, possess deep expertise in SEO, CRO, and attribution, and be comfortable managing a marketing budget exceeding 40 million dollars. Join us in making a significant impact in the renewable energy sector.
Qualifications
10+ years of experience in digital marketing, performance marketing, or growth roles, with progressive leadership responsibility.
5+ years managing and developing high-performing teams and/or agencies.
Deep expertise in paid media, SEO, lifecycle marketing, CRO, and attribution.
Highly analytical and data-driven, with strong problem-solving skills.
Proven ability to communicate clearly and influence stakeholders at all levels.
Strong owner mentality with demonstrated accountability for performance and results.
Responsibilities
Own and lead Sunrun’s digital marketing strategy across various channels.
Drive customer acquisition, engagement, and conversion performance.
Establish performance measurement frameworks and reporting.
Translate complex performance data into actionable insights.
Partner cross-functionally with various departments.
Take accountability for digital performance and results.
Balance strategic planning with hands-on execution.
Collaborate with sales leadership to optimize conversion.
Manage a marketing budget of over 40 million dollars.
Lead, mentor, and develop a high-performing digital marketing team.
Skills
Digital marketing
Performance marketing
SEO
Lifecycle marketing
CRO
Attribution
Data-driven decision making
Stakeholder communication
Job description
A leading solar energy company is seeking a Head of Digital Marketing to drive the digital growth strategy across multiple channels. The role requires a strategic thinker with 10+ years of experience in digital marketing and proven leadership abilities. The ideal candidate should excel in data-driven decision-making, possess deep expertise in SEO, CRO, and attribution, and be comfortable managing a marketing budget exceeding 40 million dollars. Join us in making a significant impact in the renewable energy sector.