Chief Digital Communications & Marketing Cloud Lead

Vanderbilt; Nashville (TN); Hybride; USD 140 000 - 195 000; Plein temps

Résumé du poste

Vanderbilt University in Nashville seeks a Senior Director of Digital Communications to lead a donor-centered digital strategy across email, web, and social channels. This role partners with DAR, MarComm, IT, and data teams to advance Marketing Cloud initiatives and integrate Salesforce CRM.

The position emphasizes strategic vision, policy development, analytics, and team mentorship to enhance engagement, philanthropy, and branding across the university's digital footprint.

Qualifications

• 8 years of relevant experience, or the equivalent, is required.
• 5+ years in digital marketing, marketing automation, or MarTech environments.
• 3+ years of hands-on experience with Salesforce Marketing Cloud (required) including serving as a Marketing Cloud administrator; priority to candidates with implementation experience.
• Proficiency with marketing automation platforms, email marketing, and CRM systems.
• Experience in branding and brand management to ensure consistency of visual identity and message.
• Knowledge of SEO/SEM best practices.
• Experience with content management systems (CMS) for website management.
• Strong collaboration skills across multiple departments/areas of an organization.
• Demonstrated ability to lead change and influence partners.
• Ability to interface with and manage external vendors or agencies.
• Strong ability to analyze data, interpret metrics, and generate insights.
• Excellent written and verbal communication skills for both technical and non-technical audiences.
• Proven ability to manage multiple priorities and projects.
• Salesforce Marketing Cloud Consultant certification or equivalent.
• Experience with additional Salesforce products (Sales Cloud, Service Cloud, Data Cloud) preferred.
• Knowledge of HTML/CSS and basic SQL.
• Experience with marketing analytics tools (Google Analytics, Tableau, Looker)

Responsabilités

• Lead Marketing Cloud implementation and policy development with DAR, IT, and MarComm partners.
• Develop a comprehensive digital marketing strategy for DAR.
• Design, implement, and optimize multi-channel campaigns (email, social, web).
• Create marketing automation workflows to build journeys and lifecycle management.
• Plan long-term digital marketing initiatives.
• Develop advanced audience segments based on data and behavior analysis.
• Collaborate with creative team to maintain DAR's brand online.
• Maintain a calendar of DAR's digital communications efforts.
• Monitor, analyze, and report campaign performance; provide insights.
• Ensure maximum use of Marketing Cloud features and platform improvements.
• Mentor team members on platform best practices.
• Manage integrations between Marketing Cloud and Salesforce CRM.
• Ensure compliance with GDPR, CCPA, CAN-SPAM and other regulations.
• Collaborate on web properties and cross-functional projects.
• Contribute to a culture of collaboration and continuous improvement.

Connaissances

Salesforce Marketing Cloud

Marketing Automation

CRM systems

Brand management

SEO/SEM

HTML/CSS

SQL

Data analysis

Stakeholder collaboration

Project management

Formation

Bachelor's degree

Outils

Salesforce Marketing Cloud

Sales Cloud

Service Cloud

Description du poste

Vanderbilt University in Nashville seeks a Senior Director of Digital Communications to lead a donor-centered digital strategy across email, web, and social channels. This role partners with DAR, MarComm, IT, and data teams to advance Marketing Cloud initiatives and integrate Salesforce CRM.

The position emphasizes strategic vision, policy development, analytics, and team mentorship to enhance engagement, philanthropy, and branding across the university's digital footprint.