Chief Creative Director, Brand Strategy & Campaigns

RWJBarnabas Health; Short Hills (NJ); On-site; USD 145,000 - 195,000; Full time

Benefits offered by this job

PTO

Medical Insurance

Dental Insurance

Vision Insurance

Retirement Plans

Disability Insurance

Tuition Reimbursement

Wellness Programs

Pet Insurance

Job summary

RWJBarnabas Health seeks an Artistic & Creative Director to lead the Content Studio, shaping the system's visual communications strategy, artistic direction, and multi-channel content production.

You will manage and mentor multidisciplinary teams, establish enterprise creative standards, and translate organizational priorities into compelling campaigns while upholding brand governance and accessibility guidelines.

Qualifications

• Bachelor's degree and 8+ years of progressive experience in creative direction, brand management, or corporate creative services.
• Minimum 5 years of leading creative teams; experience managing enterprise-level marketing production.
• MBA or related master's degree and PMP or agile certifications are preferred.

Responsibilities

• Lead overall creative vision, artistic direction, and brand expression for the Content Studio.
• Provide leadership and development to Content Studio Managers and creatives.
• Establish enterprise creative standards and visual identity systems.
• Serve as creative authority for campaign concepting and approvals.
• Translate organizational priorities into integrated communication campaigns.
• Direct development of enterprise briefs and visual narratives.
• Align creative resources with intake requests and priorities.
• Oversee quality across writing, design, photography, videography, and multimedia.
• Champion innovation and emerging creative technologies and trends.
• Ensure compliance with brand standards, accessibility, privacy, and governance.
• Oversee external partners and vendors; monitor performance metrics.

Skills

Creative direction

Visual communications

Brand management

Integrated marketing

Campaign development

Education

Bachelor's degree in Graphic Design, Visual Communications, Fine Arts, Advertising, Marketing, Communications, Journalism, Film Production, or related discipline

Tools

Creative software proficiency

Job description

RWJBarnabas Health seeks an Artistic & Creative Director to lead the Content Studio, shaping the system's visual communications strategy, artistic direction, and multi-channel content production.

You will manage and mentor multidisciplinary teams, establish enterprise creative standards, and translate organizational priorities into compelling campaigns while upholding brand governance and accessibility guidelines.