Hybrid Content Studio Manager — Creative Growth Leader

RWJBarnabas Health; West Orange (NJ); Hybrid; USD 110,000 - 143,000; Full time

Job summary

RWJBarnabas Health in New Jersey seeks a Manager in the Content Studio to lead a team of writers and designers. You will direct creative processes, safeguard the enterprise voice, and ensure high-quality, compliant marketing content across digital, print, and video channels.

The role requires strong editorial and project-management skills, healthcare marketing experience, and a track record of translating clinical goals into consumer-focused copy while meeting deadlines in a hybrid onsite

Qualifications

• Proven leadership of a creative team and development of staff.
• Strong copywriting, storytelling, and editorial skills for multiple channels.
• Advanced understanding of design theory, typography, and branding in healthcare.
• Experience managing creative intake, traffic workflows, and governance.
• Ability to translate clinical goals into consumer narratives while ensuring compliance.

Responsibilities

• Directly manages a team of writers and designers, setting development paths.
• Allocates assignments across the team and ensures deadlines are met.
• Oversees design resources and campaign prioritization in content studio.
• Acts as final editorial authority, safeguarding brand voice and accuracy.
• Maintains editorial style guides and consistent corporate tone.
• Collaborates with photography/videography and content intake teams.
• Ensures ADA/WCAG accessibility and conversion-optimized assets.

Skills

Creative leadership

Copywriting

Editorial standards

Project management

Healthcare marketing

Education

Bachelor's degree in English, Journalism, Communications, Marketing, Advertising, or a closely related field

Job description

RWJBarnabas Health in New Jersey seeks a Manager in the Content Studio to lead a team of writers and designers. You will direct creative processes, safeguard the enterprise voice, and ensure high-quality, compliant marketing content across digital, print, and video channels.

The role requires strong editorial and project-management skills, healthcare marketing experience, and a track record of translating clinical goals into consumer-focused copy while meeting deadlines in a hybrid onsite